Fun marketing story... the millionaire magician

1 replies
Seth Godin pointed readers to this NYT story this week...

No Rabbit in a Hat, but Steve Cohen Has Magic Up His Sleeve - NYTimes.com
#fun #magician #marketing #millionaire #story
  • Profile picture of the author Nathan Alexander
    That guy is great. And he knows what he's doing.

    He's got a great book out (for us magicians/performers) and the guy is writing from experience. It's usable stuff - but since it's not a book of "tricks" most magicians will ignore it. And that's just fine by me.

    What he does right? What doesn't he... He has totally created a place for himself among the right crowd to work for. It's all about positioning and being congruent with that position.

    We could all do with studying that guy. He's an inspiration for deciding what you want, and going after it until you get it. Not to mention he's one fine magician.

    Thanks for the link Ross...
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