How to breakdown a Sales Page?
I am in the process of writing a sales page for my own product which will be priced between $67-$97 on a recurring basis.
Now for that sort of price I think it's very important the potential buyer knows exactly what they are getting & why they want to get it.
Therefore I feel the sales page is going to be quite a hefty one, however to stop it being boring, bland, generic and all the other crap.
What sort of useful things can I add to the sales page?
By useful I mean things that are there for a reason, might help increase conversions or send the message, communicate with my potential buyers or inform them.
Thanks
*Breakthrough Marketing Blog (+ goodies) *
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Gil-Ad Schwartz