How to breakdown a Sales Page?

Based on the general nature of the questions you're asking
and the price you'll be asking my recommendation is to
either immerse yourself in reading the copywriting classics
or hire a pro to create your letter.

People want to know they're getting maximum value for
their dollars. Everybody loves a bargain.

Ah... that sort of useful

Benefits are always good. Price justification. Value for money.

Loren's right, by the way - at a price point of $67-97 recurring you should consider hiring a copywriter.

If you decide to wing it, I'd recommend you write your sales page this way:

Make the offer. Explain why it's a good offer. Ask for the sale.

Think about this: You may have a brilliant product - but how will the prospect know if you don't tell him?

So, when writing your copy, explain why it's a great offer. i.e. "You'll be getting X, Y and Z. X is great because it will do for you 1, 2 and 3. Y is great because it will do for you A, B, and C." etc. That's the gist I would go for.

Then, after you write the first draft, go back and offer proof to support every claim you make. Pretend your cynical best friend is reading your letter, one eyebrow raised, itching for a chance to mock that "internet get-rich-quick thing" you're involved with.

Those are the useful elements I would focus on. Value. Benefits. Proof.

You're probably right - you may require a lot of letter - but don't fall into the trap of writing copy just for the sake of writing copy because you think the sales page needs to be longer. Make sure every point you make builds up more value, adds credibility or removes risk.

Good luck,
Gil-Ad