I do NOT consider myself a copywriter as I've never really done anything for anyone else with the exception of the work below.
Sometime last summer I wrote this for my father-in-law. I love this man. He's wonderful, and the story in the copy is true. He's a pastor and it's a product for healing anxiety, depression, panic attacks etc.
He "gave-up" on the project after all was finished for reasons that aren't important here. He's given me permission to do what I want with this product to see if I can help him sell it, if at all (because I believe in it and him - although I understand that doesn't mean there is a market for it.)
The product worked for him, and that's why he made it into a tangible offer to see if it would benefit others.
In short, would you take a look at the letter I wrote and let me know what you might change and do with it?
One caveat, I hate the format, the highlighting and so on. I cringe, even more so when I think that I wrote this just last year. I do plan on changing it and making it look less "sales-y".
But that's what I came up with - and I haven't smoothed it over since then. Other than that, there are a few spots I'd change as far as the copy, even shortening it up.
Do you think I'm up for a major re-write? A minor overhaul? A few changes? Please remember I'm a novice (that's my second "copy letter") so I'd be interested in the truth as much as it hurts.
And then...I want to get this going for him, so thoughts on the next step? He took down the site www.sixweekstochange.com but I'd like to get it back up in some format or other. He had a blog, account with Getresponse and so on.
I can't imagine doing a two-step, but he did make a "bonus" per my suggestion as an audio that you could download to help with relaxation problems right away.
So, let me know what you think I can do and if it's worth it to "get it out there."
You can read it at:
http://www.storiestoriches.com/SixWksletter.pdf (hosted for now as a pdf at my site)