I chat with other copywriters frequently, I rarely discuss specific projects with them though. Just business, product ideas and things like that.
Last night, I talked with Rick Duris for quite awhile.
I'd never talked to Rick before.
I showed him some copy I was working on. And then he kicked my teeth in.
Not literally of course. But he pointed out obvious flaws that I SHOULD have seen. He gave me all kinds of ideas for stories I could use as metaphors, how to position the product, way too much advice to list here.
He opened my eyes to how deep the rabbit hole really goes.
It's like some guys aspire to be in the PGA. Other guys aspire to be Tiger Woods. The best of the best.
Rick is a guy who's at that elite level.
When I started writing copy I wanted to be "good".
Until last night I wanted to be "great".
Now I realize there's a whole other universe beyond being "great"... And you can get there if you really want it.
This post isn't to talk Rick up, although I very much appreciate his time.
It's about reaching out and connecting with people. EVERYONE on this planet has something they can teach you. And you have something you can teach everyone.
And when you reach out and make connections, things happen.
You become inspired. You see the world from entirely new perspectives. You realize there are things in this world that you're oblivious to, but other people can show you how to understand them.
Point being, if you're a one man show, start reaching out to people. Make those connections.
You'll build relationships that will last a lifetime. You'll run across opportunities that wouldn't be possible otherwise.
Probably common sense to a lot of you. But big things can and do happen when you reach out and connect with people.