With the right Sales Copy, could this be a $97 product?

Hi x3xsolxdierx3x,

Just saw your reply. I'm taking a few minutes break from client copy to grab a fresh cup of coffee and answer your question.

I can't tell you what specifically other copywriters that charge $4K or more will offer you. I also don't want to turn your thread into a self-promotion either so if you have further questions, please feel free to send me a PM or email me through my superbcopywriting.com site.

Instead, I'll answer your question from a neutral standpoint and for simplicity's sake, I'll refer to 4K or more copywriters as simply $4K copywriters.

The #1 thing you are buying from a more expensive copywriter is their time. Suppose we compare two copywriters: one charges $1K per salesletter from scratch and the other charges $4K per salesletter from scratch.

Both need to do at least $4K each month to cover living expenses, taxes, business expenses, etc.

The copywriter who is charging $1K needs to do four times more projects to make the same amount of money as the $4K copywriter. Because they have to do a higher volume, they can't spend as much time on each project... at least not unless they are going to work an insane amount of hours each week and still meet every deadline.

In contrast, the $4K copywriter only needs to do one project per month to meet their expenses so they can focus most... maybe even all of their time and attention on the project.

For an online salesletter from scratch, I typically spend 40 hours on the research, writing, editing, proofing, and polishing. In talking to other $4K and up copywriters, I am not alone in the amount of time spent on a project.

The #2 thing you are buying from a more expensive copywriter is their expertise. You don't get to the point where you are charging $4K and up if you aren't getting positive results for your clients.

Sure, maybe a copywriter can quote $5K once... but can they get it consistently? With a very good or even great portfolio and list of client testmonials, the answer is a strong yes.

Because of their expertise, the more expensive copywriter frequently has worked with other projects where the product owner was faced with issues similar to yours. They learned from the experience (both good and bad experiences) and it's made them a wiser and more experienced copywriter.

A more experienced copywriter often has more in-depth marketing experience and expertise. Chances are, they've been involved in a few product launches in their time too.

Let's look at your product quickly. Consider the following to be constructive criticism.

You're asking if you have a $97 product with the right copy... and you would be partially right. Getting high-quality copy would increase the likelihood of making more sales, regardless of the price point.

Or as Ken pointed out, since it's making you some money, focusing on fixing what is wrong over time and testing new headlines, bullet points, etc. can also help raise your conversion rates.

But there's two bigger issues outside of the copy.

First, you're telling people on your salesletter that the main product is worth about $47 and then you're adding on another $300-400 worth of bonuses... and they get it all for $97.

It's not believable. The reader is left asking themselves... why would you give so much more valuable bonuses then the main product? Why would someone do that... unless the bonuses aren't really worth as much as you say they are.

In other words, by showing the bonuses being worth so much more than the main product it creates a decreased level of credibility to the reader. Raise the value of the main product... decrease the bonuses suggested value.

Second, everything you're offering is an ebook which is a lower perceived value than a physical book. These days, even access to streaming video has a higher perceived value than an ebook. I'd suggest changing the product format to get your desired higher price point.

You can also change some of the bonuses into audio or video as well. That would help because it won't just be a pile of ebooks that you're asking your prospective buyer to plow through to learn everything you're offering.

That's a small example of what a more expensive (and experienced) copywriter can share with you. You're paying for more of their time and their skills (copywriting, marketing, and more).

Hope that helps,

Mike