An Amazing Little-Known Copywriting Secret That Can Boost Conversions By 117%!
Here is a great little profit boosting tip for readers of the Warrior Forum...
When split-testing copy the obvious thing to change is the words. This could be the headline, the opening line, the P.S, the guarantee, etc..
These are good places to start and often deliver the biggest 'bang for your buck' when split-testing.
However, there are other factors that play an important role in copywriting and it is important to include them in your testing.
These factors include testing the price, the graphical header, your signature graphical header and several others.
Very recently on a split-test I ran on a squeeze page I got an improvement of 117% without changing a single word.
How did I do it?
I changed the formatting of my headline.
My headline was formatted over 2 lines and I thought it didn't look very pleasing to the eye... even though it converted pretty well.
So I ran set up a second page with the headline formatted over 4 far shorter lines and ran the test in Google Web Optimizer.
I ran it until it was 95% certain I had a winner.
And then the result came through...
The headline formatted over 4 lines converted 117% better on the Squeeze Page.
That's a 117% improvement!
Quite frankly, I was blown away.
It is a real reminder to all of us copywriters that it is important to test ALL elements on the page and not just look for the most obvious ones!
Best Wishes,
Kenneth
When split-testing copy the obvious thing to change is the words. This could be the headline, the opening line, the P.S, the guarantee, etc..
These are good places to start and often deliver the biggest 'bang for your buck' when split-testing.
However, there are other factors that play an important role in copywriting and it is important to include them in your testing.
These factors include testing the price, the graphical header, your signature graphical header and several others.
Very recently on a split-test I ran on a squeeze page I got an improvement of 117% without changing a single word.
How did I do it?
I changed the formatting of my headline.
My headline was formatted over 2 lines and I thought it didn't look very pleasing to the eye... even though it converted pretty well.
So I ran set up a second page with the headline formatted over 4 far shorter lines and ran the test in Google Web Optimizer.
I ran it until it was 95% certain I had a winner.
And then the result came through...
The headline formatted over 4 lines converted 117% better on the Squeeze Page.
That's a 117% improvement!
Quite frankly, I was blown away.
It is a real reminder to all of us copywriters that it is important to test ALL elements on the page and not just look for the most obvious ones!
Best Wishes,
Kenneth
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