Thoughts On Eban's new DYD website?

17 replies
Been working on a seduction project.

I've always liked the DoubleYourDating.com copy, and went there to do a little research.

He's been using an entirely different layout for the site for awhile now. Very web 2.0ish.

One thing that surprised me was the new copy for his Double Your Dating Ebook. It used to be quite a long (and very good) sales letter.

Some interesting notes about the new copy...

1. It's like 1500 words long. VERY short.

2. It's a $1 free trial, after 7 days they pay $19.95 for the ebook. It also has continuity built into it with his "CD Interview" club, another $19.95 a month if they don't cancel.

3. As far as I can tell, there's no risk-reversal after the 7 day trial. No 90-day money back guarantee or anything. Very interested as to why he's not using one.

My guess for the short copy is that he's already built his brand, and he's selling a 7-day trial as opposed to a $20 ebook, so the short copy is working.

His new site also very professional looking. It's more of a catalog than a typical mini-site.

Anyway, I think it's interesting.

Any thoughts on this? I know he's an avid tester so it must be working.

-Scott
#dyd #eban #thoughts #website
  • Profile picture of the author Stephen Dean
    A 7 day trial can act like a money-back guarantee. They simply don't have to pay if they don't like what they see. Maybe this is working for him just as well as a guarantee, or more so after eliminating refunds.

    Double Your Dating is pretty famous, and has a ton of affiliates who do a lot of pre-selling, so that might help a shorter letter convert better.

    Just my thoughts.

    Cheers!
    Stephen
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  • Profile picture of the author Hesaidblissfully
    Originally Posted by Scott Murdaugh View Post

    2. It's a $1 free trial, after 7 days they pay $19.95 for the ebook. It also has continuity built into it with his "CD Interview" club, another $19.95 a month if they don't cancel.

    3. As far as I can tell, there's no risk-reversal after the 7 day trial. No 90-day money back guarantee or anything. Very interested as to why he's not using one.
    I think because a money back guarantee and a free trial are both forms of risk reversal. They're basically both saying "hey you can try out my product for a week/90 days, and if you don't like it, let me know and you only pay $1/get a refund."

    The difference is that with a 90 day money back guarantee, you still have to pay full price upfront, but you get a longer time to decide whether or not you like the product. With the $1 trial, you don't pay full price upfront, but you get a shorter period of time to decide.
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  • Profile picture of the author lexilexi
    Wow, it's really changed. I remember when it was the ultra simple squeeze page with a red headline and black text. I always used to reference it as a teaching example of how a site didn't necessarily need fancy design in order to be a winner...
    How long's this new page been up? Before coming to any conclusions, see if it stays up
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    • Profile picture of the author Robert_Rand
      yeah it's a new site - I think it looks solid but he's still driving his traffic to a very similar landing page as the old one. The only difference is that he's added a video.
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  • Profile picture of the author Robert_Rand
    Also... his book has also been $19.95 and he's always had the "try it free for 7 days" offer.
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  • Profile picture of the author davemiz
    they moved to commission junction, so my guess is they had to make the site more 'visually appealing' for it to work there...

    plus...

    i heard through the grapevine, that they were having some problems with google (aren't we all) so they made the change...

    but i believe you'll start to see this trend coming.... more 'legit' sites, building a brand and an asset, vs the good ol' sales letter sites....

    you're starting to see it now...
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    • Does anyone here promote DeAngelo's stuff? I'd like to hear about your experiences...
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    • Profile picture of the author The Copy Nazi
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      Originally Posted by davemiz View Post

      they moved to commission junction, so my guess is they had to make the site more 'visually appealing' for it to work there...

      plus...

      i heard through the grapevine, that they were having some problems with google (aren't we all) so they made the change...

      but i believe you'll start to see this trend coming.... more 'legit' sites, building a brand and an asset, vs the good ol' sales letter sites....

      you're starting to see it now...
      Few of us have been saying this for awhile. And yet we still keep seeing the crappy Clickwank-style pages with the money falling from the sky...over a mansion...with a swimming pool...Ferrari...the perfect-looking young couple with 2.5 kids...and the ubiquitous "As seen on..." followed by the BS "I was a street-sweeper's assistant earning zip a week when I stumbled on this amazing system to suck cash out of Google like a Ninja-powered vacuum on steroids...yada yada yada.

      All I can think is there must be an awful lot of morons out there if they get sucked in by that stuff. But that's the first mistake isn't it - treating your customers like morons. Unless, of course, they are morons. Not that there's anything wrong with morons. Some of my best friends are morons.
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      • Profile picture of the author Daniel Sanchez
        Originally Posted by Metronicity View Post

        Some of my best friends are morons.
        Two words: facebook friends.
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  • Profile picture of the author Daniel Rickfold
    looks more like a cosmopolitan site now even the headlines
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  • Profile picture of the author NickA
    Well I certainly trust this one a lot more than the old one... although it looks a bit "weak" and lacking in PUNCH. I'm not one to judge, though. To Eben's success!
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  • Profile picture of the author LeivaMatias
    I believe Eben has shifted due to the demand for his products. Before he had to go out there and market his stuff, with long sales copy, millions in advertising etc.

    He has built such a presence, "a list" of buying customers, that he can now market like a amazon type of site.

    When you want dating stuff you know that doubleyourdating.com is the site for all your needs.

    I see thats where he is at now...

    I could be totally off.... LOL
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    • Profile picture of the author MontelloMarketing
      Originally Posted by LeivaMatias View Post

      I believe Eben has shifted due to the demand for his products. Before he had to go out there and market his stuff, with long sales copy, millions in advertising etc...

      I could be totally off.... LOL
      'Cept you're negating the fact that he is still marketing his stuff with long sales copy. Click on program catalog... then click on any category... essentials, inner game, etc...

      All those links are to longcopy sales letters, as I posted earlier.
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