How Long Should It Be....

by 5 replies
7
I'd better preface this with a disclaimer:

I'm a professional freelance article writer - not a copywriter.

I launched my membership site (see sig line to view - can't post links yet) for teaching people who know little or nothing about making money on the internet to make money writing online.

I write articles for Ezine and ArticlesBase, rework them and post them in the free section of my site to drive traffic.

My home page is basically my sales letter page. I've gotten mixed feedback about that decision, but I'm sticking with it for now.

Basically, what I need to know is, how long does the sales page need to be if I'm selling a $9.99/month membership fee? I don't want to waste time writing if it shouldn't be long but I also don't want to miss out on conversions because it's too short.

The landing page is currently near 800 words and features some generated graphics of my ebook and bonus giveaway. It features headlines like:


















If your answer to any of these questions is "Yes!", I have awesome news for you:


I can help you begin making money online in three days or less.




Am I even close with my aim? I personally believe the headlines are appropriate and on-target, but I was hoping those with more experience might provide a little advice.



I really appreciate any help you guys are willing to share. Thanks!

#copywriting #get paid writing #long
  • Don't worry about length or word count just write as much as you need to clearly explain who you are, what you're offering and why you're offering it.

    Your headline needs clarifying, it's not as clear as it could be.

    Cut your deck copy to 3 questions (in copy, 3 is definitely the magic number).

    Get a photo of yourself on there (your avatar would do fine), introduce yourself, let the reader know why you're the ideal person to help them get started in freelance writing.

    Break it up a bit more, it needs to be more readable.

    The whole copy is very 'I' focused, make sure you concentrate on what your membership course will do for the reader.

    Make more of your guarantee. Let them know that you personally promise they'll make back their investment within the first 30 days or they don't pay a penny.

    I think you're underpricing... try going with a free 7 day trial and then, at least, $17 or $27 a month. And don't mention the price until the end, pile on the value and then surprise the reader with how little you're charging. Or try selling your ebooks as the frontend and have the membership as the backend, offering a cheaper rate as an OTO.
    • [ 1 ] Thanks
  • My 1st impression from your page is that the multiple questions will cause confusion for the visitor...

    Use 1 question as a pre-headline

    then have a headline something like:
    "How Anyone Can Become A High Paid Writer In 3 Days Or Less"

    Then go into the sales copy... although you would have to change your intro paragraph your conversions will be much higher
    • [ 1 ] Thanks
  • Rikki,

    I'm impressed. It's an excellent first try.

    Having said that, there are a lot of elements you're missing you could put in.

    You don't really go into the benefits/features of the membership. You have no price justification. There's no PS's. No guarantee.

    One big thing is that there's no credibility here. Who are you? How do you know what you're talking about? What are YOUR results?

    Plus I agree your headline needs work.

    You have a nice down-to-earth style which I think will resonate with your market. Just match that up with a little more copywriting know-how and you'll be golden.

    My advice is to study more sales letters, read more copywriting books, and maybe even get a paid critique from a top copywriter.

    -Dan
    • [ 1 ] Thanks
  • Rikki,

    Your copy should be as long as it takes to give complete buying information -- but no longer.

    You need to explain the benefits, give proof that you're an expert and/or successful, and make them a great "offer" (that is, mention your bonuses, guarantee, and the price). You need to explain why it's a great deal.

    Your headline reads poorly...

    "Get Paid Writing in Three Days or Less"

    I don't know what "paid writing" is, but it sounds like I can get some in 3 days.

    It would be much clearer if you said...

    "Get Paid for Your Writing in Three Days or Less"

    Regards,

    John

    P.S. The copy in your Warrior signature is actually more compelling than the copy on your website.
    • [ 1 ] Thanks
    • [1] reply
    • Thanks so much, everyone! I think I put a "Thanks" on each of your posts.

      Definitely some food for thought here, and good ideas I wouldn't have considered on my own. I plan to implement these soon.
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