When clients have no clue about copywriting?
I didn't have any issues with her re-writing my copy, but I have no idea know why she bothered hiring me in the first place. She obviously had no clue as to what copywriting entails(I was writing promotional brochures for her business). I didn't even bother trying to explain that copywriting is a far cry from an English essay. She wouldn't have listened anyway. She was condescending and treated me like one of her college students. If I wanted that kind of treatment, I would return to college HA!
She was a nightmare in general and don't ever plan to work with her again. I should have gone with my gut instinct with her. First, I had no clue why she was hiring me if she was such the master at the English language.
Is it a matter of educating clients from the beginning about "what" copywriting is or are they just not worth my time if they have no clue how copywriting will help them?
One of my friends told me I should stick with more marketing-related networking groups who understand more about copywriting (good advice). I'm talking about the "offline" world (not IM per se).
On the flip side, I'm re-writing the copy for a client's website (she's a holistic practitioner in my town). She understands the flow of the copy and what I'm trying to do/my marketing-sales angle. Maybe it's a matter of being on the same "wavelength" with your client?
Any thoughts?
PS--Another fun fact about nightmare client-- she had no concept about computers or how to download a file sent via email. She tried to accuse me that my programs weren't working properly which were messing up the files I sent her. Wrong--she didn't have the latest version of Office--duhh! She was a nightmare all the way around ha!
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