I want to use the "common enemy" approach too much?
You know, when writing copy, I always seem to lean towards using the common enemy approach.
You might refer to it as "throwing rocks at the enemy", or something similar.
Is this a bad thing?
I am aware of the several different classic arguments, but I just find the "you and me verses the enemy" approach to give me more leverage...
...in that, I can use controversy, curiosity, anger and frustration so much more easily.
But I feel I shouldn't tie myself down too much. I am always trying to be diverse, open and adaptable. I guess it's the same as painters who like to use different brushes and canvasses.
Obviously, I know when the "us vs them" approach is not appropriate, but as I do a lot of work for marketers, it remains an approach I use quite often.
What do you think?
Do you find you lean towards a certain sales argument more often than others?
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