Time Management For Copywriters

13 replies
I'm interested to hear about how you
manage your time most profitably...

Any secret ninja tactics you'd care to
share about how you juggle the various
responsibilities of running your copywriting
business?

Do you have any daily/weekly rituals?
(Write or plan first thing in the morning, etc)

Do you use any CRM services or software?
(Outlook, Entourage, whatver...)

Any project management services/software?
(Basecamp, task management apps, etc)

What about your bookkeeping and general
biz admin stuff
- do you schedule it, outsouce
it, let it pile up until you can't ignore it for
another day longer?

Inquiring minds want to know...

Brian
#copywriters #management #time
  • Profile picture of the author Jag82
    I'm very big on getting more done in less time.

    Here are some useful tools that will
    work will greatly boost your productivity:

    1. Google Docs/Apps
    (https://www.google.com/a/)

    Communicate with your assistants/partners/clients with
    Google Docs. You can easily share documents
    and excel spreadsheets.

    2. Dark Room
    (they.misled.us/dark-room)

    Disturbance and interruption free writing.
    Simple, elegant and powerful.

    For me - a must have for hard core prolific
    writers/copywriters.

    3. Time Left
    (TimeLeft - Free clock, reminder, countdown, stopwatch, timer, sticker, auction watch and time synchronization utility using Winamp skins to show digits and text.)

    Useful egg timer. Put aside a block of time
    (e.g. 30 mins) and focus singularly on that
    tasks. And watch your productivity soar.

    4. Launchy

    (Launchy: The Open Source Keystroke Launcher)

    I simply cannot do without launchy.

    It helps me instantly find any file or documents I want
    - on the fly.

    No more rummaging through folders or countless menu.

    This is easy file finding at your finger tip.

    5. WinAutomation
    (WinAutomation - Windows Automation Software & Macro Recorder - Windows Scripting - Automate and Schedule Windows tasks)

    I'm involved with this product. So I'm naturally biased.

    But if you want to find a value-packed, feature-packed,
    robust, versatile and reliable windows automation
    tool at an extremely affordable price...look no further
    than WinAutomation.

    You will be hard pressed to find any better at
    the same price.

    You can use WinAutomation to social bookmark
    your sites...submit your sites to Google...open
    your favorite bookmarks...launch your programs
    and much much more - all automatically.

    - Jag
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  • Profile picture of the author Yusuf
    If you need a simple timer and don't want to install any software then you can use the site E.gg Timer - simple online countdown timer.

    Also, an alternative to Dark Room is Q10.
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  • Profile picture of the author Jag82
    I also find that rest and renewal is extremely important.

    The intuitive reaction is to work...work...work.

    The thing is - you are a human - not a machine.
    Even a machine needs a break. So why shouldn't you?

    I discovered that if you want to produce your best work
    ...you need to mentally and physically fit.

    Plenty of rest, exercise and mediation go a long way.

    Besides, I frequently find myself getting the best ideas
    and "aha" moments when I'm away from the computer.

    Usually when I'm relaxing or running or bathing.

    That's another incentive to take breaks and to rejuvenate yourself.

    It's important to keep yourself strong first!

    - Jag
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    • Profile picture of the author Alex Cohen
      Eugene Schwartz discusses his time management method here ...


      Starts at the 2 minute, 36 second mark.

      Alex
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      • Profile picture of the author Jag82
        Originally Posted by Paul McQuillan View Post

        You know, we all feel we need surround ourselves with
        tools in order to be productive.

        Not many have the willpower to shut down our mental
        escape routes.

        You are right Paul. Not many have the will power
        to shut off external distractions.

        Therefore a tool like Leechblock is sooo vital:
        https://addons.mozilla.org/en-US/firefox/addon/4476

        It ruthlessly blocks out time-wasting sites so that
        you have no choice but to focus yourself on your work.

        Extremely useful productivity tool.

        - Jag
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        • Profile picture of the author Jag82
          Originally Posted by Paul McQuillan View Post

          Jag.... I am guessing you don't have Warrior on your
          'time wasting blocker' :p

          No software can overrule our drive to mentally wander. It
          takes effort, not distraction limiting devices.

          I work best when I disconnect.... which I am about to have
          a fight with my hands to do right now.

          Focus Paul..... FOCUS!

          Hey Paul. Actually Warrioforum is on my "banned" list.

          But I do take some time off to surf and "reward" myself
          after I've finished my tasks.

          Rest and renewal is important. =)

          But you are right. Ultimately, it depends on yourself
          to keep yourself laser focused. Softwares like Leechlock
          exist to help us along though.

          Cheers,
          Jag
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    • Profile picture of the author sethczerepak
      Originally Posted by Jag82 View Post

      I also find that rest and renewal is extremely important.

      The intuitive reaction is to work...work...work.

      The thing is - you are a human - not a machine.
      Even a machine needs a break. So why shouldn't you?

      I discovered that if you want to produce your best work
      ...you need to mentally and physically fit.

      Plenty of rest, exercise and mediation go a long way.

      Besides, I frequently find myself getting the best ideas
      and "aha" moments when I'm away from the computer.

      Usually when I'm relaxing or running or bathing.

      That's another incentive to take breaks and to rejuvenate yourself.

      It's important to keep yourself strong first!

      - Jag
      Good stuff, to go fast ya gotta make time for some breaks.
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  • I have some favorites on this subject... For example, a huge time saver for me is Outlook. You can't have 10 email accounts, and not have Outlook. I even have rules that put email from specific clients into a folder with THEIR name on it, that way I can see at a glance if a client has emailed and respond only to important things, ASAP.

    I have two monitors, too. That is a huge time saver. I keep my email open in one, and browser or work program (Dreamweaver or Word, depending on the project) open on the other. If I need both my browser and work program (if I'm doing a lot of research, for a medical piece or something) I put the browser over my email program. Then I can see my research & my work at the same time, without switching windows.

    I also have a spot on my desk for my laptop, so I can have two systems running at once - helpful when you're doing things with Wordpress, so you don't have to log-in, log-out, log-in, log-out, to see how users will view things. Or when I'm waiting for an important email, doing research, and writing at the same time. Means I get 3 monitors.

    RescueTime is another big one for me that is rarely mentioned. I don't know why - it's free, and it tracks how much time you spend in each program and on each website. It will SHOW you your time wasters, and how much time you're spending on important things vs. trivial time sucks.

    For example, I've spent over 30 minutes in emails today. Of course that is a typical Monday, getting back to client communications from the weekend. But it SHOWS you where you're wasting time, so you can stop yourself. Patterns emerge. You can train yourself, knowing that if you waste 30 minutes playing Bejewelled - you have to see that on your time chart for the rest of the week.

    Hmm, time savers... I have some routines. Of course I use outlook to schedule everything, right down to my meals. Every other Friday I deal with finances, since that is hubby's payday so I just do it all at the same time. I just use a simple Excel spreadsheet to manage our household finances, and it works well.

    Two big blocks of writing work every day, with dedicated time for emails, meals, volunteer work, etc.

    And I take weekends off, as much as possible. Even if I do volunteer work and check my email, I never take on a project over the weekend unless the client makes it *very* worthwhile - and even then, I usually take time off during the week to make up for it.

    Overall, I spend about 4 hours/day writing and 2/day marketing, and then the other 3 hours on email, volunteer work, organization, management, planning, etc.

    It works for me. That's the key - you have to find what works for YOU and stick with it. If you need *no distractions* - get dark room. If you need to *see* where you're wasting your time, get RescueTime. If you need to be an active planner, use Outlook or Google Calendar - or even use an excel spreadsheet to write down what you did every 15 minutes.

    Find what works for you, and STICK WITH IT.

    And don't forget to plan for the unplannable - bathroom breaks, phone calls, you name it. Leave time for those things, because otherwise your schedule will get completely shot...
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  • Profile picture of the author David Raybould
    Originally Posted by BrianMcLeod View Post

    I'm interested to hear about how you
    manage your time most profitably...

    Any secret ninja tactics you'd care to
    share about how you juggle the various
    responsibilities of running your copywriting
    business?

    Do you have any daily/weekly rituals?
    (Write or plan first thing in the morning, etc)

    Do you use any CRM services or software?
    (Outlook, Entourage, whatver...)

    Any project management services/software?
    (Basecamp, task management apps, etc)

    What about your bookkeeping and general
    biz admin stuff
    - do you schedule it, outsouce
    it, let it pile up until you can't ignore it for
    another day longer?

    Inquiring minds want to know...

    Brian
    Hey dude,

    Here's something I learned from one of
    the big writers. Either Makepeace or
    Bencivenga, I forget which.

    Basically, think about what you do that
    makes money. Which of your daily tasks
    is your main income producing activity?
    The one that helps you meet your
    monthly nut and put food on the table?

    Then get up first thing, and do THAT
    for 3 hours. No breaks. No internet. No
    emails. Nothing but your IPA.

    Literally sit there in your jammies, making
    money.

    Get into the habit of doing that each
    day, and you'll be pretty well positioned
    to squander the rest of it however you
    see fit.

    It works for me. I'm a night owl though,
    so first thing in the morning for me is
    often anything but... but the principle
    is the same.

    Not sure how useful that is for anyone
    else, but it helped me so I thought I'd
    post it.

    -Dave
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    Whatever you need, my high converting copy puts more money in your pocket. PM for details. 10 years experience and 9 figure revenues.
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    • Profile picture of the author Monika Mundell
      This might sound like a simplified version of a typical day at the office, but the only tool that gets me super productive is my Moleskine diary. I hacked my own and use a two-page weekly view.

      Every single deadline gets penciled into the diary as soon as it is set in stone. Once the job is done, I mark it so with own graphic short codes to keep control of the to-do-list for the day. That way I can easily find stuff, even going back by several weeks.

      Over the years I tried so many tools (paid and free), in the end my Moleskine has come through for me every single time, helping me to stay on track with the busiest of schedules.

      Paul already mentioned that it takes a strong mind to shut out distractions. I totally agree with him. It isn't easy to stay focused if you are tempted to check email every 5 minutes, twitter your latest status update or facebook your last vacation snaps. Time is what we make of it - each of us will experience time differently.
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    • Profile picture of the author Stephen Dean
      Originally Posted by David Raybould View Post

      Here's something I learned from one of
      the big writers. Either Makepeace or
      Bencivenga, I forget which.
      Sounds like Makepeace, to me. And good advice.

      Cheers,
      Stephen
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  • Profile picture of the author Jag82
    Here are a few things I learn from the great
    Brian Tracy (I adore him so much!):

    1. Not every tasks are created equal.
    Focus on the 20% of the highest
    value tasks that will give you 80% of the results.

    2. Always ask yourself, "What's the most valuable
    use of my time?" Always be reviewing and
    always be taking action.

    3. On the flipside - you want to be procrastinating.
    Procrastinating on 80% of your activities (the lowest
    value ones).

    Find that you are reading your email again? Sod that.
    Facebook? Ban it. At least until you finished all your
    work that is.

    4. Eat the damn frog.
    Tackle the most difficult job first (assuming
    it's a high value one).

    Once you start your day right - you are
    set for the rest of it.

    5. Keep a clean organized workspace.
    You will find yourself being more efficient
    and more productive.

    6. Use the pen and paper (my fave tool
    even in this age of computers, blackberrys
    and iPads).

    Write down your goals daily. Re-affirm them.
    Write down your daily tasks. And do them.

    You will get a huge high when you cancel
    the tasks off the list when you get them done.

    The high will translate to a more confident
    and happy you. Which will then automatically
    translate to a more productive you.

    - Jag
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  • Profile picture of the author OliviaHoang
    I'm a HUGE fan of Microsoft OneNote.

    I just got the 2007 version on eBay for $15.

    I centralize ALL my notetaking on there, so I can find and search it easily.

    Before OneNote, I used EverNote and random files saved to my computer. But I realized that I wasn't reviewing my past notes that were full of great lessons to internalize.

    OneNote changed all that. It's so much easier to use and organize than with EverNote or with random Word files stored on my computer.

    You can also have a section with all your passwords and personal info, and encrypt it with a password (you can do this with an Excel file too).

    You can have shared notebooks/folders that you share with a team (or a family member).

    If you get the 2010 version, you can also access through the cloud, through their SkyDrive.

    Hands down, one of the BEST productivity purchase EVER.

    Tip: Put your most valuable life lessons in OneNote and check it for inspiration from time to time...so you can really absorb them.

    I also have a section in my Personal notebook in OneNote that lists my goals, etc.

    There's sooo much you can do with it, it's awesome.

    You can also link a file from your computer inside a OneNote page for easy categorization.

    ---------
    As for timer, I just use a regular stopwatch. No need for fancy software.

    I forward all my mail to my main account, where I answer and check emails from in Outlook, so I don't need to see a bunch of folders.

    This also saves me from clicking too much and delays the onset of Carpal Tunnel Syndrome :-)

    ----------------------
    My main theme is SIMPLIFY so I can focus on the stuff that gets results.

    I use a paper monthly planner and post-it notes stuck in there to organize things.

    I find that it's much quicker for me to flip through a paper planner when I'm on the go rather than wait for my phone to load.
    ---------------------

    Pretty much, my life planning, note taking, brainstorming, and organization is found in 3 places:

    1. My planner
    2. OneNote
    3. Emails

    --------------
    As great as OneNote is, I still believe in culling the things I keep.

    I go through my notes and physical stuff at least once a month and trash/give away stuff that's non original, I don't use, or not really helping me that much.

    I do that with everything: books, clothes, notes, computer files, etc.

    Once all the crap is gone, it's soooo much faster and easier for you to reach the stuff that really makes a difference in your life.
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