7 replies
This is my first sales page copy I've ever written, I would love to hear what you think about it, what you would improve and such...

hxxp://growtallermagic.com/

Thank you in advance...
#copy #good
  • Profile picture of the author John_S
    First, "As seen on" is misused. The Wall Street Journal, Good Morning America, and other credible sources are for as-seen-on reference.

    Internet sites anyone can post at are not good references. The test is simple. If I can post a video on my YouTube channel how alien abduction makes people taller -- that completely disqualifies that outlet for an As Seen On.

    Next you have some English as second language grammatic problems.

    And then your testimonials are worthless without full names and some reference which shows before and after growth (no head shots).

    When you say something like "I'm about to reveal" and then never reveal a single sliver of information (you don't have to give anything away to inform the reader) people feel cheated for paying attention. If people feel cheated before they buy, guess how many convert to buyers?

    It's a fairly typical attempt at a sales letter. But it gets the belief structure wrong. This is a fatal flaw.
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    • Profile picture of the author AustinLadyTam
      Amen to what Paul said, it is a VERY tough sell. My own sales letter in this market is here: hxxp://growtallerin6weeks.com/index.php

      I'm not even sure the product works or CAN work, and that makes it difficult to write for. I think it relies on postural changes, mostly, to add an inch or two to one's height.

      My copy did improve conversions over what the client had before, which was a long, cheesy first-person "pity me" narrative. On the negative side, I've asked to client to eliminate or move the "live help chat" pop ad that obscures part of my headline...yet it remains.
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      Find out how you can produce powerful, fist-pumping profits with a rock-em, sock-em sales system created by a former robotics engineer who rips apart winning sales copy to see what makes it tick so she make yours even better…PM me for details
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    • Profile picture of the author jbode
      It's not bad for your first sales letter

      at the very least I suggest you lose the as seen on, break up your paragraphs and change the purple headlines into black or red

      take out some of the payment buttons and move the bonuses and money back guarantee up (the bonuses should relate more to the offer such as how to improve self confidence)

      hope this helps,

      Jeff Bode
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  • Profile picture of the author RentItNow
    You are not going to get the attention of your target audience by stating the problem. Remember their inner monologue is this...

    "Man, why can't I be taller and get the women. I just lost that job because of the interviewers perception of my height. I can never be president (most we over 6'). If only I could be taller to get those things."

    Then start your conversation with them.

    Tell me a story about how painful it was to be shorter than your friends. Then sort of introduce your solution. Then sell it! You can't do the reverse no matter how much you want your reader to do so.

    I don't know why newbies are so fascinated with header graphics. They do not serve ANY purpose unless you are a huge brand name. Get their attention with the headline and sub-head. You are wasting a super valuable piece of space with that header
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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  • Profile picture of the author AustinLadyTam
    ...and since John brought up header graphics, when yours is viewed left-to-right (as people read), the 3 human silhouettes get SHORTER, which is bad for what you're selling. If you want to keep that header graphic, I'd swap them around from shortest on the left to tallest on the right, so that the graphic message is an increase in height.
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    Find out how you can produce powerful, fist-pumping profits with a rock-em, sock-em sales system created by a former robotics engineer who rips apart winning sales copy to see what makes it tick so she make yours even better…PM me for details
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  • Profile picture of the author shepherdp
    The layout is pleasing to the eye. It looks good. I thought the same thing as AustinLadyTam with the 3 man graphic.

    One question before I go on...Does this product really sell? check the niche first as good copy won't sell a bad product or a product in a bad niche...

    The main thing is the language needs more finesse
    e.g. "Go about your day without feeling inferior only because of your height" should be something like "Go about your day feeling totally confident."

    Try to avoid ALL negative language...

    "It feels great to be alive!" v "It feels great to be not dead!" See the difference?

    Don't think of a pink elephant - what are you thinking about?

    For that reason, ditch the Privacy notice and Security note - it doesn't contribute to your message and it raises more fear than reassurance.

    If you have a privacy notice and later want to sell you business, you may be restricted on your options to sell the client base for it as well.

    A couple of supporting images would be good but not too much. You know, picture of a guy who looks as if he's landed that job; a happy couple like they've just started dating.

    'Supporting image' - an image related to and supporting the text closest to it...

    You need more proof elements - maybe give away a little bit of how it works. I didn't have a clue and remained sceptical throughout.

    Move the P.S. and P.P.S (not p.s.s.) to the very bottom of the page. People (like me) often press the end button to see how much it costs.

    Move the bonuses higher and above the FAQ.

    Sell the bonuses too by using bullet points - think of the bonus boxes as mini sales pages. People often buy a product for the bonuses alone.

    Make your Free upgrades into a bonus and maybe tie it in to a time limited offer. Make your time limitation believable and 'true' put a date/time on it. Such as: have a second independent product and do a 2 for 1 offer on an exit splash page.

    You could use more emphasis in your text e.g. Bold, Italic, Underline or highlighting within the paragraphs to bring out emotional words but you can't really do much until the language is sharpened up.

    If English is your second language then I admire your effort since I don't know any other myself. And you may find this task quite challenging. But... try making the sentences shorter and 'punchier' and lead the reader from one line to the next in a conversational style

    Here's a snippet from one of my pieces - sorry if the formatting disappeared - limitation of the post-box:

    "If you have been trying to build wealth but not made any headway then you’re in good company…

    Many entrepreneurs (like you and me) may have spent years in near poverty before they either succeeded or gave up and failed. And this ‘delay’ is neither required or necessary …

    Because the reason for your lack of success is not usually down to your past experience, ideas or even your current business venture.

    In fact, I know you already have many good ideas that can make your fortune

    I mean, you only have to look around to find people who are generating huge profits by making mundane every day goods like, cardboard boxes, beer cans, plastic pipes etc.

    Or people providing services like bookkeeping, computer repair, business coaching etc.

    You can see these ideas appear neither great nor original, do they?

    Yet they still work to make certain people wealthy…"


    I hope this is of some help. Like I said, I like the visual style. You're most of the way there but try some of the suggestions here and it should get you a good way further on.

    PS. It doesn't have to be perfect - it just has to be good enough to sell...
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