For example: How to lose 10 pounds in two days while eating whatever you heart desires...
The only time I have seen major companies and market leaders use these types of copy is through direct mail. Their websites rarely use "letter style" copywriting (or any hype for that matter). Are these companies so full of themselves that they are missing out on the ability of copywriting to convert prospects? Is copywriting not effective on a traditional website?
Does anyone know of an expert who creates selling websites that are not in a letter format? (or have an example of a selling website)
Finally, should I just go with a letter style sales pitch because it works best?