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Copywriter shows Adwords initiative

by Ross Bowring
6 replies
This fella spent a whopping $6 to get the attention of New York creative directors and land a plum gig with Y & R...

Alec Brownstein: Copywriter Uses Executives' 'Vanity Googling' To Land A Job (VIDEO)

--- Ross
#adwords #copywriter #initiative #shows
  • Profile picture of the author The Copy Nazi
    Banned
    Brilliant. That would have appealed to David Droga - one of the targets and an Aussie Adman.

    "There's always been a certain arrogance in this industry. Bombard them into submission and they'll remember us, you know what I mean? People tolerate advertising to get to the content. Well, I don't see why advertising can't become the destination and the content."Right. Sounds sensible. Advertisers take a leap of faith that their message will make it out of the pages of a magazine or off the television or computer screen and into the minds of people with money, who will then act on that impulse and buy their stuff.
    Droga thinks he can remove the middleman, creating events or happenings or maybe even structures that convey his clients' messages and DNA all on their own. Here's one little example: Earlier this year, a video appeared online that showed a shadowy figure breaking into Andrews Air Force Base and spray-painting the words still free onto the side of Air Force One. It looked real, it sounded real, it was cool as hell, and it became a huge Internet hit, spreading like a virus to dozens of video-hosting sites.
    And it was one of Droga's ads, in this case for graffiti artist and entrepreneur Mark Ecko's video game Getting Up. (Naturally, the whole thing was a fake. Security at Andrews is better than that.)Still Free
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  • Profile picture of the author Raydal
    Shows how he is thinking about getting attention and what
    a copywriter needs to think about so he had something
    going for him even before he got the interview.

    Not a bad way to make a marriage proposal either.
    Take an ad for your potential spouse's name.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Daniel Sanchez
      Originally Posted by Raydal View Post

      Shows how he is thinking about getting attention and what
      a copywriter needs to think about so he had something
      going for him even before he got the interview.

      Not a bad way to make a marriage proposal either.
      Take an ad for your potential spouse's name.

      -Ray Edwards
      Oh wow! I think I've found my niche:

      Marriage Proposal Copywriting!
      Signature

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  • Profile picture of the author Jag82
    Originally Posted by Ross Bowring View Post

    This fella spent a whopping $6 to get the attention of New York creative directors and land a plum gig with Y & R...

    Good one.

    A good combo of extremely targeted
    advertising and appealing to the emotional
    desire of being recognized.

    This gave me some inspiration.

    Thanks for this.

    - Jag
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  • Profile picture of the author MillionDollarCopy
    OMG That's pure brilliance. I (obviously) didn't even think of it, but now that it's happened, it makes me surprised that it hasn't happened before.

    Very inspirational. I hope I can use this somehow at some point, because it's THAT good.

    Good for him. He definitely deserves everything he was offered as a result of this!
    Signature
    MillionDollarCopy.com
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  • Profile picture of the author K.serrattan
    Woah, that was completely an original idea. That was awesome! Very inspirational. Just goes to show the human mind never ceases to amaze.

    Thanks for the post!

    Kris,
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