I don't know the guy personally, but the people I do know who've talked to him say he's an upstanding guy and the products I've seen of his are generally pretty good.
Ryan Deiss' Video Sales Letter Formula
"Old fashioned long-form sales letters ARE DEAD..."
"I will probably never write a long form sales letter again..."
His latest pitch...
Looks like a sales letter to me.
I'm not taking a cheap shot at Ryan.
However long copy is not dead. Neither is video.
And I get the feeling in the near future a lot of sites will be a mixture of different media and types of content...
See the following examples...
Target Focus Training -
Online Guitar Lessons
Dating Advice For Men | How to Attract Women and Use Pick Up Lines
And there are dozens more.
Why go this route?
Because the internet is changing. And the way people want to be marketed to (online) is changing.
And ad networks are changing. To even get our ads approved for Google, Facebook and other sources of traffic the site has to have a lot of content. It has to be like a megalogue offline...
The sales message itself has to be too valuable to ignore.
Just my opinion. And I'm happy to elaborate/debate if anyone wants to talk about it.
But, copywriting isn't dead.
And to be fair to Ryan, he said he'd "probably" never write a sales letter again, and I'd say there's a good chance he outsourced this one, so technically he probably wasn't lying
P.S. The earlier Diess thread was bumped while I was writing this, I would have posted there but it hadn't been bumped in awhile, and I want to start a discussion on the direction online marketing, both video and written, is taking in the future.