9 {{ upvoteCount | shortNum }}
9 {{ upvoteCount | shortNum }}

Favorite Copywriting Piece

by robyna
7 replies
I am creating an elaborate swipe file and thought it would fun to see what everyone's favorite copy is. Do you have something you use or refer others to as the ultimate in copywriting?

You can post a link or copy and paste into the thread.

(While I know it's tempting to post your own copy in here, please make this something that you have not written but admire written by someone else.)

I can't wait to see what everyone says!
#copywriting #favorite #piece
  • Profile picture of the author Copydog
    Hi Robyna

    An excellent way to expand your swipe file -- just
    get other Warriors to post with links to their favorite
    piece of copy!

    Are you aware of Michael Senoff's superb (and free) www.hardtofindads.com?

    His other excellent site is www.hardtofindseminars.com.
    Tons of amazing info here, but it would take YEARS to
    absorb it all.

    Kind regards

    Eldo
    Signature
    {{ DiscussionBoard.errors[2132487].message }}
  • Profile picture of the author Alex Cohen
    Originally Posted by robyna View Post

    I am creating an elaborate swipe file and thought it would fun to see what everyone's favorite copy is. Do you have something you use or refer others to as the ultimate in copywriting?

    You can post a link or copy and paste into the thread.

    (While I know it's tempting to post your own copy in here, please make this something that you have not written but admire written by someone else.)

    I can't wait to see what everyone says!
    Here's one of my favorites ...

    "Atlanta Housewife Investigated And Almost Arrested For Losing 73 Pounds"

    Kiplinger's Personal Finance - Google Books

    Here's another one:

    "The Lazy Man's Way To Riches"

    Popular Science - Google Books

    Alex
    {{ DiscussionBoard.errors[2132552].message }}
  • Profile picture of the author Zentech
    ""Atlanta Housewife Investigated And Almost Arrested For Losing 73 Pounds"

    Dang, that's a good one. High-octane right there. Just funny enough to tickle the reader a little bit, but not so blatantly comical as to be off-putting. Intriguing, too - and it subconsciously plants the suggestion of crazy, INSANE results - results so bizarrely powerful that you could even be arrested.

    "The Lazy Man's Way To Riches"

    I've seen variations of this one everywhere, and for good reason. It appeals to the single #1 fantasy of all "business opportunity" marketing - money without effort, and it sums up an entire fantasy, often nurtured for decades, in a single little sentence. That's condensed power, and many readers are pre-sold right there. All you gotta do is write copy that doesn't lose the sale.
    Signature
    * Stupid Offer: Killer Sales Letters ***$897*** Just For Warriors. Ethical Clients & Legit Products Only. *
    {{ DiscussionBoard.errors[2132578].message }}
  • Profile picture of the author eugenedm
    "Atlanta Housewife Investigated And Almost Arrested For Losing 73 Pounds"
    Haha, this is a very funny one. But I bet you a lot of people will notice it.
    Signature

    WARNING: A 50 Million Dollar Man Taught Me His Secret... Which Resulted 6,000 Sign-ups on My Email List.

    "It's easier than you think..."

    => Watch this video here...
    Build Your List to 6,000 Subscribers

    {{ DiscussionBoard.errors[2133012].message }}
    • Profile picture of the author Alex Cohen
      Originally Posted by eugenedm View Post

      "Atlanta Housewife Investigated And Almost Arrested For Losing 73 Pounds"
      Haha, this is a very funny one. But I bet you a lot of people will notice it.
      The ad was written years ago by Bud Weckesser (some have mistakenly credited Gary Halbert).

      Speaking of Gary, here's one of his very best ads ...

      http://www.hardtofindads.com/home/br...0113/file.html

      (click the second ad on the top row)

      "High School Student Loses Almost 600 Pounds And Now Devotes His Life To Helping Others Get Skinny!"

      Alex
      {{ DiscussionBoard.errors[2133111].message }}
  • Profile picture of the author Zentech
    That whole site is gold. I'm gonna spend some days there marinating in those ads.
    Signature
    * Stupid Offer: Killer Sales Letters ***$897*** Just For Warriors. Ethical Clients & Legit Products Only. *
    {{ DiscussionBoard.errors[2133544].message }}
  • Profile picture of the author eugenedm
    thanks for the advice. I'll be learning about this site as well. it does look like something I can use
    Signature

    WARNING: A 50 Million Dollar Man Taught Me His Secret... Which Resulted 6,000 Sign-ups on My Email List.

    "It's easier than you think..."

    => Watch this video here...
    Build Your List to 6,000 Subscribers

    {{ DiscussionBoard.errors[2135011].message }}

Trending Topics