Need Copywriter to Convert Hypey Sales Letter to Factual one

I would have to agree with you on this one. Most people that know nothing about internet marketing and the sales letters that marketing people produce, look at these type of sales letters as utterly rubbish. I have asked quite a few people just to see how they felt about it.

I later realised that after careful evaluation of some people's responses that it is usually people that are less informed in life that base purchasing decisions on 'Hype-e' sales letters. People that are web savvy avoid sales letters like that because it appears too fake and scam-like. Back in the day I could not understand why other people didn't think that some of these sales letters were brilliant but since I started a degree in marketing, I finally understand the finer concepts of marketing and why most people fail with it in the internet marketing arena. I guess you can never substitute real education with 'hype'.

So I would say 'Hype' is fine if your target market isn't the type of people that would pay more $20.00 for a product. But if you take the time to study real adverts, advertising in general and marketing campaigns launched by big companies, you will start to see how they combine the right amount of 'Hype' with factual information.

There is always the saying, "If it is too good to be true, then it probably is."

I opted for a hypey sales letter because that is what all of the experts seem to do. Also, the top selling Clickbank products for example, always seem to be promoted by the hypeyiest sales letters.

So these super hyped up sales letters do seem to work. But I think you really need to know how to make them work with a proper sales process. The sales letter is juts a small part of it I think.

Michael Jones for example of affiliatecode.com, affilatecode, cbcode.com etc. seems to practically own the e-buisness #1 spot in Clickbank. All of his sales letters and email follow ups are all extremely hyperbolic in style. But they work extremely well it seems.

I guess trying to blindly copy the style of others is not always the best approach.

I don't know apollo...as I said, there are people that love 'hype-e' type of letters, and I do like some of them. I do get easily attracted by a really nice sales letter design. But that is me- the person that loves digital art and love good graphics and love internet marketing.

There is a percentage of people that buy but for normal people (for a term I will define the average user as someone that might visit the internet once or twice a day, go to their email to catch up with family and friends, then visit Facebook to see what their mates are up to and then finally browse eBay before logging off and consider where to go out for the evening for a pint of beer/cider or end up going to sleep) these things do appear too hyped up and that is part of the problem. I am not that young, but people younger than me don't like the sales letters and have almost no interest in these products, much less know what the hell an ebook is and some people that are older than me seem uninterested in these 'information products' at large.

It is sad really, but I can see it from their perspective as well. They don't live and breathe the internet or internet marketing like we do. Most average users will be familiar with how to use a messenger service like Skype... or won't know anything at all. I know some really great guys that are younger than me and fall in-between the category of 21-24 and they didn't have a clue on how to work Skype, except know that it is a calling type of system. These guys are average internet users and love going out on weekends and experience great social interaction with their peers.

They hold down degrees and good jobs in various companies... but do not know what a PDF was when I asked. So the perception that we have is not the same that other people have. The hotel that I work with has a few good receptionists and I simply asked the one receptionist to take a screenshot of the one week in the reservation system and she had no clue on how to do that. Her experience is great when dealing with guests, putting bookings into the system and generating all sort of reports. But if she doesn't know how to take a screenshot or even what a PDF file is, then you have to take a few minutes and realise that the average user is not as web savvy as you may think.

Just because someone is taught how to use a complex system, doesn't mean they will naturally know anything else. Some people just never make the effort to learn in life beyond what they are taught. Sad but true.

Actually I could go on and say it depends on demographics as well. It really does appear to me that people from the USA are more likely to go for the Hype. People from the UK and South Africa are more conservative and have lots of commissions in place that prevent companies from selling products under false pretences. I remember back in the day when I was a teenager, that these home-buying adverts would come up in the early afternoon of TV since most people would be at work. They never did too well, hence why there aren't many strong direct marketing campaigns any more in South Africa. I remember more than 13 years ago it was interesting to receive these great brochures that had all these products that seemed to deliver unbelievable promises, but it faded away over time since people in South Africa at large are not interested.

What you might see as standard in your country will never be considered the norm in another.

The hypey letters continue exist year after year because many of them do convert well in their niches. Some of the most over-the-top things imaginable pull in millions. However, the more "factual" approach you're looking for can also do well, if done right.

I usually don't do super-hypey letters, although I'm not opposed to it. Most of my clients so far have wanted something a little bit more low key. Anyway, I'll shoot you a PM with more info.

People make decisions in different ways - the hypey letters appeal
to the fast decision makers who are also emotional. This is often
the easiest group to exploit for quick hits, but the products tend
to be faddish because this group is attracted to the shiny new
stuff. These are the people who buy the Ipad because it's a
"gotta have" thing they want.

Successful business people are often fast decision-makers, as
above, but they sort information more rationally. They want to
know if the product will meet their needs and if it will they
will make a rapid decision and stick with it. These people might
buy the Ipad early, but only if it meets their specific needs.

Slow-deciders are tough to sell to, but they also make decisions
through either emotional or rational filters. Slow decision makers
tend to be adopters of new technology and methods, for example.

The slow decision makers are an awkward group to target with
direct response, but they do hold a lot of money so if you can
identify the needs of niche groups of slow decision makers and
market to them consistently you can pull water from a stone,
so to speak.

This stuff comes from the Greek Pythagorian school - though I'm
using my own language.

Research and fact-based copy can be highly effective, but it may
not appeal to that first, easy-to-sell group. Some copy effectively
reaches 2 or more of these personalities.

Apollo,

Long sales pages still outpull short ones, it's just that 99% of the time the long copy is bad, so obviously nobody is reading it.

I just joined so I'm not able to PM you, but shoot me an email at hazzard80 AT yahoo dot com if you'd like to talk more.

I'm not cheap though, but I can beat 29 out of 30 copywriters. If I can't improve your letter I'll tell you and if the product doesn't have enough proof or testimonials for me to work with I'll tell you that also.

Just email me if you're intersted.

-Jay

I'd bet my shirt the problem isn't hype.

CBPredators pulled in 11% conversion rates.

The Michael Jones stuff also converted ridiculously well.

Maybe a bigger problem is the fact you're trying to sell a "make money online" product when you have no credibility or idea how to do it yourself.

That's what we in the industry call "unethical".

-Dan

Ouch, pretty harsh. I felt the sympathy burn on that one.

From my experience I've done the opposite to what you are asking for
here and boosted conversion. I've never seen the a main sales page
changed to many pages and the conversion increased.

If anyone know of such a case and would like to share this information
then I'm all ears.

-Ray Edwards

I think what Apollo wants is someone who'll help him rewrite his sales-letters. So far no one has offered to do that. I'll do it man, Free of Charge too, just send me a PM.

And just because I'm willing to do it free, doesn't mean I don't have an idea what to do. I'm doing it to prove that I can write a dam good sales piece.