How would you sell or position this?
I'm currently finishing an eBook for a health/healing niche. I've got 6 years of direct experience in the niche. I've lived it and learned and can help a lot of people.
Here is the question:
The few products in this niche are claiming "Relief in 24hours" and "Cure in 10 days," etc.. My method CAN get some relief pretty fast, but there are so many individuals and so many variables it's hard to promise. Also, this is the REAL DEAL as far as creating health and involves diet and lifestyle changes. It takes work and time. I'd compare this situation to the "#1 Spot in Google in a Day" products. When the market is promising and selling these products, how do you position a product that will get REAL results in a 6 month time frame with hard work and discipline?
Another slant here is the 80/20 rule on customers. Do I just NOT want the 80% looking for the easy instant gratification? Should I try to get the instant people AND the dedicated or just assume that I want dedicated people who have tried the quick fixes and know they don't work.
I'd be curious how the fellow copywriters here would slant this and sell it as a positive. Maybe make it an "exclusive" system that won't be for everyone? "Don't by this book unless you want lasting health and healing!"
Thanks for the help!
gixxer
Gil-Ad Schwartz
Copywriting | Publishing | Training
Your Premier Conversion Collaborative
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
Atlanta Copywriter, serving clients worldwide.
Write your life.
David Tendrich