Sales Page Costs
What does a direct response copywriter need from me to give me a price range?
If I were to write out just a regular letter, written to a small business owner, describing what I can do for them, add a list of features and benefits would this be enough to get a price range? Help work out a USP?
How about the graphics? Would the writer be involved in the supporting graphics as per John_S post?
What Would Direct Response Graphic Design Be like? - Copywriters Board
It seems to me that there are many great copywriters here and I get the impression that their prices can differ dramatically. Many people like me just assume that really good direct response writers are just way too expensive for the average small business guy like me.
I am spending some time learning this myself but ultimately I prefer to develop a few relationships with direct response writers so that I can contract the work out for the variety of business clients I have.
Different writers may be better for different industries, different budgets etc.
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David Neale