As you know it is getting difficult to put ads for info products on Adwords.
I was researching about how to put info product's ads on Adwords and I learned Adwords does approve info prducts' ads but the sales page has to be as below.
A letter should not be too long, if long, put a navigation link in between or somewhere easy to find.
Easy to see where all the information is.
Ideally "Buy now" option on "above the fold"
(Easy to find where to buy)
The price is easy to find.
Contains many internal links (or external links).
Separate "about me""contact me" "FAQ" and put them in the different pages (not all in one page)
Don't use too emotional words
Don't use "hurry up, the offer ends in XX hours" strategy or things like that
So, a lot of things Adwords asks seem to lower the conversion rate.
My question is, do you guys try to (or asked to try to) fit the adwords policy when you write a copy?If so, what have you done? Is it worth a try?
Or, you no longer (or never have) use(d) Adwords?
Of course, there is always a choice to use squeeze landing pages but I'm talking about when the landing page actually is a sales page.
I wasn't sure if this is the right forum for this question but I thought it was most relevant.(it could fit either here or the main IM forum or even PPC/SEO forum)