To me these people all fit into a group of small service based businesses. They all have local markets, so local SEO works especially well.
My question is this, what do I call them. I would like to coin a term or use one that they would be able to relate to. I don't want to use home based business because many aren't home based and even the ones that technically don't have an office, sometimes don't consider themselves as having a home based business.
I would appreciate an feedback on terms or phrases that could encapsulate this group to help me galvanize them into a community.