Titles and descriptions for SEO - looking for feedback

Of the 4 results ahead of you, the first is the parent company (genewize.com), 2 Squidoo lenses, and a blog.

Behold the power of Web 2.0.

Genewize.com should be first. If it wasn't, it would be pretty pathetic.

The next 3 results are clean, one-focus landing pages. Yours is not.

I would suggest:

Clearing up the information overload on your landing page. Present your proposition without all the distraction in one, clean block. Focus on explaining who Genewize is and pitch the opportunity. Lead the reader to all the other information through embedded text links, or navigation links, or a sidebar (or a combination of all of the above). Add a "Recent News" link and post related information there daily. Submit that page separately to the search engines. Make sure all your pages are appropriately keyworded (most people just dump the same keywords on every page). Same with your pages descriptions. Make sure your copy is optimized for each page, relevant to keywords and descriptions. Explain what the RSS icon means and why people should click it.

Additionally, add a Squidoo lens for your site.

Other suggestions: send out a press release at least once a month to somewhere like prweb, submit videos to YouTube, add a monthly podcast and archive it on the site..

It's not showing up, which means your Squidoo content needs pimping. Squidoo is one of the easiest ways to get a little extra love from the search engines. And the fact that you're being outplaced by someone else's Squidoo, (and yours is nowhere in sight) means that you probably need to pump up your Squidoo content.

Onpage:

1. I notice that if you capitalize the W in GeneWize, you're ranked 5 but if you don't, you're ranked 6th. That tells me you should capitalize all the W's in your tags and sites.

2 Why do I not see any H1 tags on all those titles on your page? Every article title should be an H1. And I see very few H2 tags too. Fix it, then use the CSS to make them look the way you want.

3. Why do you say "Permanent link to Genewise..." GeneWize should be the first word in the text there due to the rule of proximity.

4. You may be overdoing the anchor text in that side menu. Too much can be bad.

Off site:

Get more backlinks. The easy way is to submit an article to EzineArticles and create a squidoo lens.

I agree. In fact you need to do some keyword research on exactly (down to the letter) what keyword phrases people are searching for when they are looking for the company you're promoting.

In addition, you should look through the entire niche. Maybe there are some words or phrases associated with what the company does or offers that would be better to optimize for. As was noted, the company itself is almost always going to be found first, but that's not always the case with some of the keyword phrases, especially some of the longer tail ones. I've done pretty well ranking for extremely competitive phrases, some that even contain the company or government organization name, but ranking for just the name is not only difficult, I question the importance of it. After all, if a searcher already knows the name of the company, they'll probably just type it in in many cases.


Steve