As we've all seen - a lot of DR copywriters bash
advertising dubbed as "Madison Avenue" advertising...
...but in my research, here's what I've found:
-In DR advertising - most ads suck.
A few pull away from the crowd - and work wonders
for their clients.
-In "Madison Ave." advertising - most ads suck! (shocker...)
BUT - there are a few who pull away from the crowd - and
they too work wonders for their clients.
Therefore - I've decided that whether it's DR advertising,
or "Madison Ave." advertising - it's more the brains behind the
project that determine the success...
And not the medium.
Would love to hear your guys' and gals' thoughts on this.