The "Madison Avenue" Myth
As we've all seen - a lot of DR copywriters bash
advertising dubbed as "Madison Avenue" advertising...
...but in my research, here's what I've found:
-In DR advertising - most ads suck.
A few pull away from the crowd - and work wonders
for their clients.
-In "Madison Ave." advertising - most ads suck! (shocker...)
BUT - there are a few who pull away from the crowd - and
they too work wonders for their clients.
Therefore - I've decided that whether it's DR advertising,
or "Madison Ave." advertising - it's more the brains behind the
project that determine the success...
And not the medium.
Would love to hear your guys' and gals' thoughts on this.
David
Omar Khafagy
Administrator of www.CopywritingBoard.com
"You're exactly the kind of professional any business owner would be lucky to have writing his copy."
John Carlton, the most ripped off, respected, and referred-to copywriter alive.
Colin Joss, Direct Response Copywriter
American Business Awards: Named one of their "Marketers of the Year"
Plus: A Bunch of Other Awards and Media Placements
Whatever.
***Click Here to Join My 86k+ Followers on Twitter***
American Business Awards: Named one of their "Marketers of the Year"
Plus: A Bunch of Other Awards and Media Placements
Whatever.
***Click Here to Join My 86k+ Followers on Twitter***