How To Write Ads "That Grab Your Attention" Like BMW...

9 replies
and that would probably land you in some serious hot water...





Just thought I'd break your blues, for a bit of a giggle.
A prime example of "targeting your audience" for maximum impact...

A friend sent me this, an ad for BMW used cars.
He said, "Bro?, This is what you do eh? Write ads?" :rolleyes:

You gota admit, pretty "gutsy" ad by BMW.

What's the most "gutsy" ads, you guys have seen?
#ads #bmw #that grab your attention #write
  • Profile picture of the author CopyMonster
    How about?

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    Scary good...
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  • Profile picture of the author Rezbi
    Originally Posted by Aj Wilson View Post

    and that would probably land you in some serious hot water...





    Just thought I'd break your blues, for a bit of a giggle.
    A prime example of "targeting your audience" for maximum impact...

    A friend sent me this, an ad for BMW used cars.
    He said, "Bro?, This is what you do eh? Write ads?" :rolleyes:

    You gota admit, pretty "gutsy" ad by BMW.

    What's the most "gutsy" ads, you guys have seen?
    That was for an ad in Germany. Not sure how it take in the UK.
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  • Profile picture of the author Aj Wilson
    BMW would get abused and "tomatoed" here in Australia lol.
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  • Profile picture of the author ryanbiddulph
    Good point on the free ad

    Pretty racy piece which certainly does the trick.
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author Clyde
    Just test drove a Beemer after I read this thread.

    That's how effective it was.
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  • Profile picture of the author toprahman
    i like that ad.. it definetly made me stop
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  • Profile picture of the author MouseandMice
    Fun fact--

    For print ads, etc. pupils are always touched up and dilated. It greatly improves response.

    Biologically-- women and men's pupils dilate when they are sexually attracted to someone (or just attracted to something period). People on the other site subconciously pick it up and rate whatever is being pitched (and that person in general) as more attractive.

    Just a fun fact I thought you guys would like
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    • Profile picture of the author Aj Wilson
      Originally Posted by MouseandMice View Post

      Fun fact--

      For print ads, etc. pupils are always touched up and dilated. It greatly improves response.

      Biologically-- women and men's pupils dilate when they are sexually attracted to someone (or just attracted to something period). People on the other site subconciously pick it up and rate whatever is being pitched (and that person in general) as more attractive.

      Just a fun fact I thought you guys would like
      Wow, That is VERY Interesting...

      Now if only software boxes and eCovers had pupils, we could dilate them
      and sell more digital products.

      Your little tip is gona play on my mind everytime I look at "people ads" now.

      Thanks for the tip
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