Annoying habit. (Plus a useful resource.)
Quick idea.
When I do a consult or I'm writing or dictating copy, sometimes I catch myself saying "... what's the word?..."
Candidly, it annoys me to no end.
Maybe this happens to you. Like the word is on the tip of your tongue and that one word would oh so make the difference to the piece.
Now I do have a few thesauruses I use, and yes, there are others available online, but let me share my favorite.
It's the one I turn to first:
Get yourself a copy of "The Synonym Finder." By J.I. Rodale.
Yes, it's from THE Rodale Press. The largest, most comprehensive thesaurus in print. It's like $15 on Amazon. Maybe less if used. A bargain.
When you start using it on a daily basis, you can bet your copywriting world will shift.
If you're a copywriter, new or experienced, it will punch up your copy big time.
- Rick Duris
PS: Mark Twain said it best:
"The difference between almost right word and the right word is really a large matter--it's the difference between a lightning bug and lightning."
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