Best Copywriting Books Just For Web?

5 replies
I've gone through the list of the top copywriting books, but as I am only concerned with selling online, I am wondering if the vastly different environments require vastly different copy?

Do you find that this is the case, or are the traditional top copy books still very applicable to the web setting?

I have Maria Veloso's book, 'Web Copy That Sells', but I'm so new to copywriting, that I can't tell if the advice is good or not.

Are there any web specific books that will really help me write sales letters for my products that will convert well? Or should I stick to the classics?

Thanks folks.
#books #copywriting #web
  • Profile picture of the author Anita Ashland
    I don't know of any books specifically about web copywriting, but Michel Fortin's blog (www.michelfortin.com) is probably the best source of information about the topic. Click on the archives tab and check out his most popular posts section.
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  • Profile picture of the author mccflo99
    Check these out on Amazon...

    Persuasive Online Copywriting by Bryan Eisenberg
    Call to Action by Bryan Eisenberg
    The Online Copywriter's Handbook by Bob Bly

    And to answer your question about non-internet copywriting books; yes, they are completely relevant to online writing.

    Chris Elliott
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  • Profile picture of the author Zentech
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  • Profile picture of the author dtaylor
    I agree with getting Claude Hopkins book, search for it on the web. It is given away at no charge at a number of websites.

    If you can't find it, pm me and I will send a copy to you.

    Also, look on ebay for Dan Kennedy courses. I bought a couple of these and learned a lot. I like the courses that are available on cd or mp3 so I can listen to them rather than watch the videos.

    DT
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