"Copywriting Research Checklist"
This has always been something I was curious about, because it seems (to someone with no experience, of course) to be such a daunting task.
Prospect, benefits, buying trends, currents factors that affect your target market, etc.
So I did a quick google search regarding the subject and came across this checklist and thought I would share: Copywriting research checklist
Nothing new for seasoned writers, but I thought I'd post it for anyone that might be able to use it. I'm sure it can benefit someone. And I'm sure I will pick up more specifics later in the course.
One thing that personally bothers (intrigues) me, is how do folks manage to do proper research when required to write copy for a promotion outside their comfort zone and on a short deadline. Granted, a lot of people specialize - but others are rather versatile.
-Mike
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