Structure of a Warriors for Hire Services Sales Letter

3 replies
I'm in the process of writing my Warriors for Hire letter offering web content creation (ghostwriting) services and would like to know the opinion of fellow Warriors who are also seasoned copywriters as to how I should structure it.

I know that the title must be benefit-rich, engaging and mention my USP the earlier the better. Also, that testimonials are key and they should be preferably in the beginning or close to the beginning. What about the other parts of the letter, where I talk about the services that I offer and my USP, how my services will help customers achieve their own business objectives, and pricing?

Thanks a lot in advance
#hire #letter #sales #services #structure #warriors
  • Profile picture of the author maximus242
    Truth is there is a million different approaches you can use, the real key behind them all is that your dealing with human psychology.

    Usually you adjust your approach based off of the conditions in the marketplace -- whats going on inside your prospective clients head.

    Avoid talking about yourself in the beginning as much as you can, especially for beginning copywriters. Focus what your customer will experience as a result of doing business with you.

    Basically, answer the question, "What is the reason why anyone would buy from you as opposed to all the other options available?"

    And you have to answer that question.

    Basically, if your a content writer, talk in terms of what is IMPORTANT to your client. I hire a lot of writers so I can tell you.

    Whats important to me is...

    Getting traffic from it
    Indirectly making sales off of it
    Not having to do it myself
    Saving time

    People create content to get traffic -- to convert that traffic to make sales -- so they are free to do what they want and buy the things they want to have.

    Simplest way to do it is AIDA.

    Use an attention getting headline with your USP in the headline

    Then say something interesting.

    Tell them the benefits of using your service

    Prove it.

    Make an offer that is easy to say yes to.

    You can get a lot more advanced but lets not thatll take forever. Mainly the thing is your offer for something like this. Give them a killer offer, pile on a bunch of goodies.

    You can also show your USP after or during your benefits. Sometimes people talk about the unique benefits and integrate the USP with the phase of building desire.
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  • Profile picture of the author The Copy Nazi
    Banned
    Originally Posted by andr3w84 View Post

    I'm in the process of writing my Warriors for Hire letter offering web content creation (ghostwriting) services and would like to know the opinion of fellow Warriors who are also seasoned copywriters as to how I should structure it.

    I know that the title must be benefit-rich, engaging and mention my USP the earlier the better. Also, that testimonials are key and they should be preferably in the beginning or close to the beginning. What about the other parts of the letter, where I talk about the services that I offer and my USP, how my services will help customers achieve their own business objectives, and pricing?

    Thanks a lot in advance
    Give it this Title -

    The Legend of The Ghost Who Writes
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    • Profile picture of the author theultimate1
      Originally Posted by Metronicity View Post

      Give it this Title -

      The Legend of The Ghost Who Writes
      Now that one seriously is amazing. Alas! If only I could come up with a similar one for my thread in the making too.
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      If Content Is Your King, Then This GhostRider.. err.. GhostWriter Is Your Knight!
      My Sample Articles
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