The copy, I truly believed, was the best I've written to date.
I know it's not for me to say, but I was so proud of it that I re-read it over and over multiple times.
It was on fire.
Yet, the client comes back and says the product owner hated it. So much so, he had to rewrite the whole thing. And remember, this isn't some kid with a crappy eBook. This is a largely successful client with a big name in this industry... mainly due to Clickbank product launches and high profile partnerships.
Now, I've got a pretty white hot track record when it comes to writing copy. And I never get attached to copy emotionally... in other words, I can see it for what it is, and will edit furiously if needed.
And if you're a fellow copywriter... you just KNOW when you've struck a sweet spot with your copy, right?
Well, that's what I felt like.
It flowed, had a great headline, very slippery body copy and was really entertaining and full of unique hooks.
It was in the style of the typical Clickbank products that always sell well, but had far more maturity and slickness than many like it, especially in this market.
I'm not saying this to brag, but to try and stress the fact that this was a seriously slick sales letter.
Yet sadly, the client didn't think so for reasons unknown to me.
What should I do? I asked for feedback, but I didn't expect this kind of response.
And the fact that the guy hasn't even tested it? Doesn't that frustrate you?
Why pay good money for a product/service if you want to take it apart as soon as you unpack it?
What would you do? in this situation?