Sales Letter Sequence/Blueprint
After a year of floundering, I have realized all my sales were from this method. I can get the headline, social proof...blah blah but don't know how to make it flow REALLY well.
I am learning a lot from John Carltons stuff but he doesnt really get into some kind of formula.
Is this the basics?
Headline
Story
Content
Benefits
Proof
Offer
Guarantee
Call To Action
Address any final concerns why they skipped order.
I need some REALLY good examples to understand it a bit better.
I have read A LOT on the subject but cant seem to get it. I can write, but when I test, the ones I think will do good do not and the ones I thought were mediocre convert well. I have no idea why though.
Any help appreciated as this is my current IM goal (long form sales letter writing).
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.