Where To Find Great Headine Ideas -- If You Live In The UK
The Daily Express newspaper has brilliant
teaser headlines at the top of most of its
front pages (to try to get people to buy
the newspaper).
I've studied these for some time, and
discovered...
Most start with either a "How to" (curiosity + benefit) or
"Why..." (curiosity) headline.
Here are some examples:
"How to find happiness in 10 easy steps"
"Secret of Camilla's fabulous £5million diamond necklace"
"New threat to the great British egg"
"How I lost the plot but found my keys"
"How I beat the agony of M.E."
"How to appeal and win"
"Germ warfare: How to fight bugs that infest your home"
"Why you should never trust new wonder drugs"
Why feeling lonely can raise risk of Alzheimer's"
"Why 57% of women are spying on their partners"
And how's this for a headline, gleaned from
an ad inside the Daily Express:
"72% of women who tried this product said
it made them look younger in just ten days"
teaser headlines at the top of most of its
front pages (to try to get people to buy
the newspaper).
I've studied these for some time, and
discovered...
Most start with either a "How to" (curiosity + benefit) or
"Why..." (curiosity) headline.
Here are some examples:
"How to find happiness in 10 easy steps"
"Secret of Camilla's fabulous £5million diamond necklace"
"New threat to the great British egg"
"How I lost the plot but found my keys"
"How I beat the agony of M.E."
"How to appeal and win"
"Germ warfare: How to fight bugs that infest your home"
"Why you should never trust new wonder drugs"
Why feeling lonely can raise risk of Alzheimer's"
"Why 57% of women are spying on their partners"
And how's this for a headline, gleaned from
an ad inside the Daily Express:
"72% of women who tried this product said
it made them look younger in just ten days"
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