Years ago, it seemed as though longer headlines with 2-3 subs worked really well for getting attention.

Now I'm seeing alot of people doing simpler, straight to the point stuff.

I'm a copy writer in my spare time but still pretty damn good at judging by what I've been able to generate for my clients conversion wise.

We've seen some sick conversions with headlines like the one's below which I know alot of people would think are to ovetr the top.

"Super-Educated, Hypnotist To The Stars Reveals The Mind-Blowing Secret Techniques That Enable You To Control Virtually Every Move and Decision That Others Make By Simply Talking To Them!"

"Now Even The Thoughts Of Other People Can Be Orchestrated To Meet Your Every Desire With Nothing More Than Mere Words!"

"This Intoxicating Potion Of Persuasion Can Be Used At Any Given Moment To Entrance the Likes Of Anyone Into Giving You Exactly What You Want!"

"Discover How And Why Some People Have Their Every Wish Granted By Doing Nothing But Speaking...While Others Work Themselves To The Bone Only To Wind Up Broke, Unhappy And Lonely."

But I wonder if we'de see better one's if we simplified them.

I know spilt testing is of course the only real way to find out but what are your opinions on headlines nowadays?

Do you think it all depends on niche, market, audience, etc?

Or are we seeing a generally better way to write them by simplifying them?