Copywriters, What "Technology" Would You Like To See?

5 replies
Hi Folks

This thread was inspired by Vin's comment in another thread, that he sees
Powerpoint videos for marketing will fade away, to be replaced by "the
next big thing", which we don't yet know ... and it made me think...

As copywriters, let's SET the trend ... let's actually get AHEAD of the
curve! Let's either MAKE the next best thing, or at the very least least be
prepared for it, so we can take full advantage when it hits.

So then, I ask the question...

As copywriters, what "technology" would you like to see easily available in
the online sales process, that will aid your clients to make sales?


For example, we know "video" has gone from strength to strength, from
its simpler days, to where we are now ... timed order buttons, interactive
links etc.

What about "static" sales letters? I've created a few technologies myself in
the past ... from "behind the scenes" tools such as a split testing script, to
more visible ones like being able to create personalized deadlines per
visitor.

I always felt that "static" sales letters sometimes lacked a certain amount
of interactivity ... and that if we could get our readers ACTIVELY involved
in our "pitch", we could increase the chance of a sale.

But there were two problems...

(a) how to get readers interacting in the first place.

(b) for copywriters, they might feel such technology aspects might be
beyond their "remit". Understandably, a copywriter might not want to
write different "segments" of copy, to cater for this interactivity.

Anyway, my question(s) still stands...

WHAT will be "the next best thing" in marketing, that we copywriters can
take advantage of to help our clients increase sales?

WHAT technology would we LIKE to see available? (We're a pretty smart
bunch, collectively... so I'm sure we could MAKE it happen, or at least get
ahead of the curve, ready for when it happens).
#copywriters #technology
  • Profile picture of the author Mr. Subtle
    Originally Posted by Paul Hancox View Post

    As copywriters, what "technology" would you like to see easily available in the online sales process, that will aid your clients to make sales?
    Sales letters in...



    Signature

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  • Profile picture of the author Amanda Craven
    Something like this...well, we're always being told we need to appeal NLP style to multiple senses...


    We used to joke about Smell-o-Vision, but now Portuguese designer Nuno Teixeira shows us how it might work in this design concept. His idea is called SMELLIT, and it brings contextual fragrances to viewers' noses via 118 aroma cartridges, each triggered by reading "smell information" embedded in a DVD.

    About 20 seconds before, say, a character in a movie begins eating popcorn, the SMELLIT uses its digital smell technology (DST) to start cranking out a corresponding odor. Then that aroma — or stench, as the case may be — wafts into the room, propelled by a small on-board fan...

    Nuno doesn't mention if all those odors will be pleasant, but judging from one of the pics in the gallery below, it looks like anything goes in the gut-wrenching aroma department. Imagine using the SMELLIT on a movie like Slumdog Millionaire — you know the scene we're talking about.
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    • Profile picture of the author Ross Bowring
      I'd like to see people have the option to make their mouse movements trackable by a sales site. So when they arrive on your sales page and the analytic software finds they are spending time reading the guarantee for example... additional text/video and/or graphics can pop up to sell further the risk-free nature of the offer.

      In other words, the software has *discovered* risk-free buying is important to this reader and lets you personalize the page and hammer home the benefit further.

      Hope I'm making sense here.

      --- Ross
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  • Profile picture of the author John_S
    I always felt that "static" sales letters sometimes lacked a certain amount
    of interactivity ... and that if we could get our readers ACTIVELY involved
    in our "pitch", we could increase the chance of a sale.
    This has been done a decade or more ago. I have some ideas on this, but they need some serious refinement. If you want, PM me.

    Interactivity could be interesting, for example, interactive product photos. We do know readers want to get more information when they click a photo. Some gimmicks, like 3D "spin" views are not what they are looking for. What they want may be more like cutaways, detail views, different configurations, and basically support of shopping behavior.

    Problem is, any technology like what you seem to be asking about would require a different copy technique as well.

    And a lot of it isn't really geared toward the typical long form letter. Advertorials and catalogs, on the other hand, could be where properly developed technologies could shine.

    WHAT technology would we LIKE to see available? (We're a pretty smart
    bunch, collectively... so I'm sure we could MAKE it happen, or at least get
    ahead of the curve, ready for when it happens).
    More technology savvy on the PRODUCT end. For example, a DVD set that won't sit on the shelf to collect dust because the developer put in an extensive cross reference UI on the front end (like a Scene Index).

    An end-to-end Host and Design service dedicated to direct response driven web development.

    Yes, we can get a design guru to put out a pretty 3D book cover. ...What we can't do is get them to split test book covers to see which designs up conversions.

    Yes, we can get a primitive cPanel. What we can't get is sophisticated analytics suited to direct response marketers.

    I would stop looking for the next big thing and start developing the dozens of improvements that should have come about ten years ago.
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  • Profile picture of the author Forgiving
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