Frustrated! Have No Idea What Else I Can Do

18 replies
I have tried and tried... all kinds of different scenarios... different topics and different headlines... personalized headlines... generic headlines...

'how to...',

'try this...',

'do that...',

'what to do when...',

'do you...?'

'free video reveals..',

'get this free...'

...and many other different approaches to e-mail headlines...

I think I know my subscribers and what they want, and what their problems are...

I give good solid advice judging from the feedback and the comments I get.

People tell me my advice is fabulous... they look forward to reading more... and they do buy from me really well...

BUT...

The problem is, my open rate is still VERY low...

I get 25% open rate at the most! with average open rate between 10 and 20%


I wonder how in the world do others get 50% open rate and more??


Any tips?

... and if you are experiencing the same frustration, do share!
#autoresponder #e-mail #email #frustrated #idea #open rate
  • Profile picture of the author jukeboxhero
    My open rate is around 10% many times yet I still do 5 figures a month...

    I don't say this brag or toot my own horn but to say...

    Perhaps you need not worry about your open rate and instead focus on your product... Your offer... and your traffic.

    What type of product do you sell?

    Do people need your product and more importantly are they willing to pay cash to fix their problem?

    Because a 100% open rate won't do squat unless your readers are ready and willing to buy...

    Provide a little more info and perhaps I can help a bit more
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    >>>> This <<<<

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    • Profile picture of the author Tina Golden
      LOL, I have several lists where people are paying me to get weekly PLR articles and my open rates are averaging 50%. Every time I send the latest email, I look back at the week before and it amazes me that people aren't opening what they already bought!

      It's just human nature, apparently.

      Tina
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    • Profile picture of the author Aussie_Al
      Another trick a lot of marketers do is send the same email the next day with a different headline they usually find that helps the open rate
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      • Profile picture of the author Hesster
        Originally Posted by Aussie_Al View Post

        Another trick a lot of marketers do is send the same email the next day with a different headline they usually find that helps the open rate
        I would think that would piss people off. I know if someone kept sending me double emails with different headlines, I'd be getting off their list pronto.
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        • Profile picture of the author BobV
          Originally Posted by Hesster View Post

          I would think that would piss people off. I know if someone kept sending me double emails with different headlines, I'd be getting off their list pronto.

          Well, that could be a thing but if they haven't open it the last time how would they know the difference of it being the same as the last time? If they did opened it the open rate should have been higher...

          If ever that is the case...It's still fine...It happens rarely though..But the possibility to have others get to open it for the first time are what you are after and it would be worth the risk..



          Best regards,
          Bob
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    • Profile picture of the author activetrader
      Originally Posted by jukeboxhero View Post

      Perhaps you need not worry about your open rate and instead focus on your product... Your offer... and your traffic.

      What type of product do you sell?

      Do people need your product and more importantly are they willing to pay cash to fix their problem?

      Because a 100% open rate won't do squat unless your readers are ready and willing to buy...

      Provide a little more info and perhaps I can help a bit more
      I'd like to think I have somewhat decent traffic; this is buying traffic; good offers; conversion rate off of an e-mail is between 1 and 10% depending on the product I am promoting, so e-mails do convert somewhat ok.

      For the most part I sell digital downloads, how-to type info products.

      My issue is not how much I make; I have no complains as to my income; it's the open rate that's killing me because I feel like an outcast with all the gurus claiming 50% open rate and higher.

      It makes me feel I am doing something wrong, or like I don't know what I am doing.
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      • Profile picture of the author Daniel Scott
        Originally Posted by activetrader View Post

        My issue is not how much I make; I have no complains as to my income; it's the open rate that's killing me because I feel like an outcast with all the gurus claiming 50% open rate and higher.

        It makes me feel I am doing something wrong, or like I don't know what I am doing.
        Mistake #1: you assumed the gurus are telling the truth.

        I'll tell you right now... if you're doing 10% in the IM industry as an AVERAGE you're ahead of most of the so-called gurus.

        Secondly... a big part of open rates is how you "cultivate" your list.

        Considering the open rates you're getting with the example headlines you gave, however, I think it's fair to say you're doing an okay job.

        Ewen made some great suggestions(although not sure why he always puts ellipses after his subject lines...? ).

        At the end of the day it comes down to money. If your income is good - don't sweat your open rates. Try different things, keep a track of your ROI, and you'll inevitably get better and better.

        -Dan
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        Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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        • Profile picture of the author ewenmack
          Originally Posted by Daniel Scott View Post

          Ewen made some great suggestions(although not sure why he always puts ellipses after his subject lines...? ).

          -Dan
          Dan and readers,

          I might be wrong, [yes here is that terrible word "but"] it seems to me that ellipses create an unresolved question in the readers mind...meaning she has to take the next step to have her question answered. And we want to have the reader take the next step always, don't we?

          Hope I haven't left you with an unanswered question! [grin]

          All the best,
          Ewen
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          • Profile picture of the author Daniel Scott
            Ewen,

            Interesting.

            I use a lot of ellipses in my copy myself.

            I've heard they draw the eye... keep people reading... and are basically just good for your writing.

            Never tried it with a question though.

            For example, you have:

            "Weird, would you buy this...?"

            I would usually write:

            "Weird...would YOU buy this?"

            Actually, I'd probably re-write the whole thing and do it differently, but hopefully I'm getting my point across.

            I'm going to keep that technique in mind though... maybe play with it a little.

            Kind regards,

            -Dan


            Originally Posted by ewenmack View Post

            Dan and readers,

            I might be wrong, [yes here is that terrible word "but"] it seems to me that ellipses create an unresolved question in the readers mind...meaning she has to take the next step to have her question answered. And we want to have the reader take the next step always, don't we?

            Hope I haven't left you with an unanswered question! [grin]

            All the best,
            Ewen
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            Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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            • Profile picture of the author ewenmack
              Originally Posted by Daniel Scott View Post

              Ewen,

              Interesting.

              I use a lot of ellipses in my copy myself.

              I've heard they draw the eye... keep people reading... and are basically just good for your writing.

              Never tried it with a question though.

              For example, you have:

              "Weird, would you buy this...?"

              I would usually write:

              "Weird...would YOU buy this?"

              Actually, I'd probably re-write the whole thing and do it differently, but hopefully I'm getting my point across.

              I'm going to keep that technique in mind though... maybe play with it a little.

              Kind regards,

              -Dan
              Hi Dan,

              By having the last word "this" followed by the ellipses really ramps up the curiosity in a headline I believe. Reason, it looks like the next word is missed out and as a reader you gotta find out what "this" thing is. People just can't help themselves.

              As you can see in the headline examples I gave there were several ending with the word this.

              Fascinating stuff why we do things...eh?

              All the best,

              Ewen
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  • Open rates are down across the board in almost every niche compared to where they were a few years ago. We can try to be clever--and clever occasionally works--but we also have to face the reality that the numbers have changed.

    Having said that...

    In 2004 I averaged $23 for each new subscriber I received in their first 12 months. In 2009 I averaged just over $20. So the sales are there from people who open, it's just possible less casual subscribers are not opening the emails. Just as many buyers may be.
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  • Profile picture of the author ddw76
    i dunno either(
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  • Profile picture of the author ewenmack
    Originally Posted by activetrader View Post

    I have tried and tried... all kinds of different scenarios... different topics and different headlines... personalized headlines... generic headlines...

    'how to...',

    'try this...',

    'do that...',

    'what to do when...',

    'do you...?'

    'free video reveals..',

    'get this free...'

    ...and many other different approaches to e-mail headlines...

    I think I know my subscribers and what they want, and what their problems are...

    I give good solid advice judging from the feedback and the comments I get.

    People tell me my advice is fabulous... they look forward to reading more... and they do buy from me really well...

    BUT...

    The problem is, my open rate is still VERY low...

    I get 25% open rate at the most! with average open rate between 10 and 20%


    I wonder how in the world do others get 50% open rate and more??


    Any tips?

    ... and if you are experiencing the same frustration, do share!

    Hi,

    Two things come to mind...

    1 Your list may be to "general" and not tightly focused on what you have to offer. That could be due to your offering at the time of sign up. You can divide and target your existing list by having a new product or service and put your existing list through a new squeeze page. If that is successful you can then roll it out to the outside market.

    2 For email headlines to your list, try ones that have an element of shock, news or curiosity while not mentioning your normal subject matter.

    O.K. Examples would be..."This is really weired, what do you think..?"
    "Should Lady Gaga get away with this..?
    "How this most unlikely character succeded"
    "This is coming up, what do you think..?"
    "Should this top marketer get away with this..?"
    "O.K. confession time...?
    "I'm in shock..."
    "Don't fall for this..."
    "Yipee, look what I found..."
    "BUSTED, I got caught out!"
    "Don't be a sucker for this..."
    "Would you tell your mother this..?"
    "I got my butt kicked today..."
    "Weired, would you buy this..?"

    As you can see, all we are trying to do is get the reader to open. The headlines get you an opening to create a story which you tell first that ties in to your product, service or subject.

    Also some of the headlines have an element of involvement of the reader by asking a question...being apart of something seems to draw people in.

    Lastly, if you can convey you are just a little ahead of your readers in terms of what they want to achieve, and not being this high and almighty guru who is detached from your readers daily realities then that will also help overall.

    Others here may chip in with other email headlines to help spark ideas.

    All the best,
    Ewen
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  • Profile picture of the author KathyK
    Don't know about IM but in the industry where I work (where most e-mails are basically info and targeted to get someone to walk into the brick-and-mortar store) - 25% is about average. (Varies, of course, someone with a brand new 'sign up and see our newsletter' list does better than someone with a 5-year old list.)

    It COULD be that IM averages higher. But I doubt it. MY open rate on IM emails is about 1%.
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    Cheers,
    Kathy

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  • Profile picture of the author JasonParker
    Originally Posted by activetrader View Post

    I have tried and tried... all kinds of different scenarios... different topics and different headlines... personalized headlines... generic headlines...

    'how to...',

    'try this...',

    'do that...',

    'what to do when...',

    'do you...?'

    'free video reveals..',

    'get this free...'

    ...and many other different approaches to e-mail headlines...

    I think I know my subscribers and what they want, and what their problems are...

    I give good solid advice judging from the feedback and the comments I get.

    People tell me my advice is fabulous... they look forward to reading more... and they do buy from me really well...

    BUT...

    The problem is, my open rate is still VERY low...

    I get 25% open rate at the most! with average open rate between 10 and 20%


    I wonder how in the world do others get 50% open rate and more??


    Any tips?

    ... and if you are experiencing the same frustration, do share!
    You seem like you're at the stage where you can stop taking so much advice and just listen to the #s. Make tweaks as you test.
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  • Profile picture of the author Jenny_davis
    Hey,

    It's quite a bit leap to go from 10-20% open rate to 50% - maybe you need 20-30 small tweaks that will open up the flood gates.

    On every list there will be a good split of:

    * People who read every email
    * People who read 80% of what you've got
    * People who read only 20%
    * People who just delete it

    It could be that you need to split your list into sections. Email out and ask people how often they want to hear from you. The ones that say every day you can cater to their needs on one auto responder and the ones that say only once a week you can cater to there needs as well by just providing one kick ass email that will help them.

    That way your emails and auto responders are a lot more tailored to each individual and the ones that only read once a week don't feel like they are getting harrassed from you

    I'm on a couple of lists that I know they aren't selling me things but I just don't have time to read EVERY email they send - one in particular sends two a day and it is just way too much. If he sent me just one a week I would definetely read that email - he just dilutes his copy too much over the whole week.

    That is very much an individual things for each subscriber - the only way to know is ask. Then start building the maze of emails and autoresponders that will keep your competitors scratching their heads in complete and utter confusion!

    I know a few gurus that use these tactics, probably not many people actually do as it can take a bit of time to build a maze of auto responders biuld around your customers needs (probably because it's not exactly the most exciting task int he world - but hell it will be well worth it!)

    That's my two cents worth anyway ;0)

    Jenny
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  • Profile picture of the author ewenmack
    [QUOTE=activetrader;2347451]I wonder how in the world do others get 50% open rate and more??[/U][/B]


    Any tips?
    Hi,
    I gave you tips to increase your open rates, now I have come across a great, and very valuable resource which expands on what I have already said. This is from a very credible source in that it comes from the copywriter who wrote the sales letter on a copywriting course put out by Ken Mcarthy of the System Seminar.

    There is one condition on getting his keys to bumping up open rates, it's to sign up to his newsletter. Well that's not a bad thing, as Gary Bencivenga goes there to read it. And if you don't know who Gary Bencivenga is, he is recognized as the best copywriter in the business by his peers and clients.

    Anyway, go to his blog at Free Email & Web Marketing Tips By Ben Settle and sign up and get ready to boost your open rates.

    All the best,
    Ewen
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  • Profile picture of the author activetrader
    Thank you everyone for your comments and tips!
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