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It's not all about content - What else to include in a Sales Page?

by willyboy104
7 replies
Hello everyone.

I am currently finishing off a product of my own and I am now planning, analysing, researching everything about sales pages, copywriting and my competition.

I have a good sales page structure and a lot of good, benefits & features ready to be sandwiched in to a sales page but I was wondering, what else do I need in there?

Obviously a long web page with nothing but content would be boring and deadly to the reader, so what other important things need to be put in to a sales page to help it convert?

Thanks
#content #include #page #sales
  • Profile picture of the author Daniel Scott
    If I'm reading your question right... you want to add visual interest.

    That means subheads... photos/pictures (where appropriate)... bullet points... etc.

    But ultimately... if your sales copy is good... your target market will read it... regardless of how long it is.

    Does that help?

    -Dan
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  • Profile picture of the author willyboy104
    Thanks Dan.

    Yeah basically looking for a list of other visual aids worth adding to a sales page to help break things up a little.
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  • Profile picture of the author jbode
    Make sure there is at least 1 thing that stands out at each scrollable page length ex.
    headline, sub headline, product image(s), screen shots...

    You could also use 'strange' images to grab peoples attention & then relate them into your sales copy such as a story or analogy of some sort
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    • Profile picture of the author wordwizard
      Hi,

      well, as Jeff and Dan have pointed out, there's the visual interest.

      But there's more.

      figure out Who exactly your target audience is and what their hot buttons are, their fears, their frustrations, and then speak to those, and then take them to where they want to go (with the help of your product.

      It's an emotional dance of sorts.

      Also, make sure you write the copy so that it flows and pulls the reader along so they won't stop reading until they get to the order button -- and then want to click.

      In addition to the "facts" and especially the benefits and the above emotional stuff, also be sure to add some kind of proof (for example testimonials) and a guarantee.

      And make sure that your offer rocks and is a really good deal (or at least gives the impression of being a really good deal. Add bonuses too.

      Hope that helps.

      Elisabeth
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  • Profile picture of the author farhanzx
    [DELETED]
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  • Profile picture of the author wrcato2
    I have a good sales page structure and a lot of good, benefits & features ready to be sandwiched in to a sales page but I was wondering, what else do I need in there?

    Obviously a long web page with nothing but content would be boring and deadly to the reader, so what other important things need to be put in to a sales page to help it convert?
    ========================================
    1. Benefits and features? Features is what the product actually does. benefits are what the features will do for the prospect.

    2. Who says a long sales page is deadly to the reader? If you give them useful information and actually sell from your copy it doesn't matter how long the sales letter is. Good luck.
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    • Profile picture of the author Snlde
      I'm gonna agree with wordwizard here. Not to say that the other points are irrelevant but striking a chord with your reader's emotions will really up the chances of conversion IMHO.

      But that being said, we're not looking at triggering just any emotion. It should be something that creates a connection with the reader. Triggering anger while trying to sell a book on happiness might not be the best way to start out.

      I'll say the same goes for the visuals you plan to put in too. Keep it realistic and highly relevant to your target market, not the entire world.
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  • Profile picture of the author Rich Lowe
    I actually tested putting a "live support" system on my sales page. I was surprised how many people contacted me through it. I'll certainly be using it again.

    Rich
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