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Best Email Copywriting Guru?

by Dan Axelrod
10 replies
Hey Guys,

Is there anyone you can recommend for email copy strategy? It seems to be a different beast from sales letters and websites, since the call to action is to click and visit a sales page, and you have to change things up with each email.

I'm looking for strategies to re-activate a bored/dead list, to get them hot for a new product launch, etc.

I was hoping John Carlton would have something on this, but can't find it anywhere to buy.

Thanks,

--Dan
#copywriting #email #guru
  • Profile picture of the author nayuko.shini
    Banned
    [DELETED]
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  • Profile picture of the author Raydal
    Originally Posted by Dan Axelrod View Post


    I'm looking for strategies to re-activate a bored/dead list, to get them hot for a new product launch, etc.

    --Dan
    My product is geared towards the Landing Page ==> Email Series==>
    Main Sales Copy strategy. In other words I teach how to integrate
    an autoresponder series with your optin page towards getting the
    sales rather than just general email marketing.

    Just a little clarification.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Scott Murdaugh
    I haven't seen Ben Settle's course yet but knowing Ben's stuff and from what I've heard it's good.

    Also Craig Garber's book talks extensively about email marketing.

    You can see both of their email styles on their blogs (the emails are the same as the blog posts) at...

    BenSettle.com and blog.kingofcopy.com.

    Worth checking out. I'm on very few lists but I'm on both of theirs.

    -Scott
    Signature

    Over $30 Million In Marketing Data And A Decade Of Consistently Generating Breakthrough Results - Ask How My Unique Approach To Copy Typically Outsells Traditional Ads By Up To 29x Or More...

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    • Profile picture of the author Dan Axelrod
      Thanks guys.

      Anyone know where to find Matt Furey's Email Copywriting Course? All I can find is torrent downloads, so it might be out of print.

      --Dan
      Signature
      How to Improve Your Sales Conversion Rate 50% to 283 %
      Start Making Sales NOW With My Help
      http://www.realsalescopy.com

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  • Profile picture of the author Andrew Gould
    You get it through the AWAI:

    How to Make a Fortune as an Email Copywriter – In as Little as 10 Minutes Per Day!
    Signature

    Andrew Gould

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    • Profile picture of the author internetsweetie
      This program is $495 - would love to know if anyone has had success with it?

      Internet Sweetie
      Signature

      Internet Sweetie
      ---

      Freedom from the 9 to 5 can be so sweet.

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      • Profile picture of the author Rezbi
        Originally Posted by internetsweetie View Post

        This program is $495 - would love to know if anyone has had success with it?

        Internet Sweetie
        Actually, I think that's quite cheap for what you get. He is the best around.
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  • Profile picture of the author travlinguy
    There are a couple of things you need to be successful with email appeals. First, you have to get the prospect to open the email. And with things as they are these days this is not an easy chore.

    That always requires a very unique and clever headline, especially for a lukewarm list. People have pretty much seen it all. Still, there are headlines that will work. It seems that two (or more) headlines (used for alternating messages) fronting for the same message and delivered on different days work the best.

    The second part of the equation is the landing page. That too has to be stellar. But this part of the formula is probably simple compared to getting a lukewarm list to respond to a message in their inbox.

    Autoresponder writing is a fine-tuned specialty and good writers in this field command and deserve top dollar.
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  • Profile picture of the author Fortune_Hunter
    I have learned a lot by studying a couple of the old warriors, Bob Bly and Ted Nicholas. I really like Bob's landing pages, which you can see from his web site bly.com and Ted sends some impressive newsletters that I think are good at selling products. Both copywriters have been around forever and came up old school. Ted is older than dirt, now being in his 70s and while I don't think he ever made a clean leap to the Internet is copy is very, very solid.
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