Zero risk or No risk?

by 14 replies
17
Hello,

I'm just wondering which of the following, as a single sentence, would likely be more attention getting in an ad; "Zero risk" or "No risk"?

Any difference between capitalizing both words or just the first word as in the above?

Thanks!
#copywriting #risk
  • in my opinion Zero Risk sounds better lol, plus both the r and z capitalized. its all a matter of oppinion lol so dont just take mine
  • No risk sounds better to me, but it's one of those things you're probably going to have to split test to be sure. They both mean the same thing.

    As far as capitalization, it's an important phrase. You want to draw as much attention to it as possible. I'd go with bolded and all caps, but that's just me.
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    • Thanks. Those were my thoughts too.
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    • I have the same situation and I prefer Zero-Risk. But I also have no problem repeating it as no-risk. So use both but use Zero-Risk more prominently.
  • I think both of those sound appealing but I like No risk.It's been used for a long time and still works.No need to re-invent the wheel.
  • This is one of those Dane Cook-esque "What is the difference between 'free' and 'absolutely free'?" questions. It's a matter of your audience's preference. Sometimes going with "risk-free" might outsell both of your propositions combined - who knows?

    Best Regards,
    vip-ip ...
  • It seems as if Zero Risk would be in a headline, while no risk inside the content. I have also seen how risk free lets the flow on a web page keep rolling toward the conclusion without your reader slowing down to recover from looking at the words no or zero.
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    • Two Words...

      SPLIT TEST

      When it comes to little things that make big differences you want to split test it. People on here may say, "Yeah I like this better", or "This sounds cooler"; however, they are not your customers.

      Split test it and you will KNOW which is better. Get in the habit of doing that now. It is the difference between 1k a month and 10k a month.

      • [ 1 ] Thanks
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  • zero risk is better
  • You might want to split test... not using the word "Risk" at all...

    although the average person is conditioned
    that risk free, zero risk or no risk is acceptable...

    from a persuasion/psychological perspective,
    simply using the word "risk" can sometime (most times)
    make your prospect think about all the risks that you're trying to avoid in the first place!

    Alternatives can include...

    100% Satisfaction, Money Back Guarantees ...
    etc, etc.

    but again... something you really have to test.
    would be interesting to test myself, but cant be bothered at this stage

    all the best!
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    • I agree with AJ 100% I couldn't have said it better.
      The last thing you want your potential prospect to do, is think about risk.

      Risk leads to "buyers remorse" and "buyers remorse" leads to....NO SALE.

      Nicely put AJ

      Best Regards,
      Anthony
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