3 Crucial Tips Of Proofreading Your Sales Copy
Hello fellow Warriors,
I'm new here, and I want to start off by contributing some of my own advice as I read and learn from everyone else. I thought, what better way to get started on a new forum membership to get a feel for the folks around here than to make a few informative posts for everyone to enjoy?
This article is for all copywriters who are looking to improve their existing services to their clients. I'd like to discuss the topic of proofreading. Most people only pay attention to obvious grammatical / spelling errors, overlooking many other blunders. Hopefully, this post will help you no matter if you're copywriting for a client, or for yourself - the end result will be a better, higher-converting sales copy.
3 THINGS TO LOOK FOR WHILE PROOFREADING:
Misplaced sentences are sentences that would make more sense or provide higher impact on the reader in another place. Perhaps you need to shift it up or down a paragraph, or cut it and paste it in an altogether separate section of the sales pitch. Look for opportunities to focus your reader on your point as much as possible.
An opportunity to insert a powerful headline arises when you have boring paragraphs after paragraphs of text. Just straight lines of sentences, one paragraph, then another, then another... it gets frustrating to read, and the reader is forced to skim. You don't want that; you want the reader to see everything that you've go to say. A good headline can serve as a nice break between two separate parts of a sales page.
Please feel free to discuss my tactics in this thread. Thanks for reading!
Best Regards,
vip-ip.
I'm new here, and I want to start off by contributing some of my own advice as I read and learn from everyone else. I thought, what better way to get started on a new forum membership to get a feel for the folks around here than to make a few informative posts for everyone to enjoy?
This article is for all copywriters who are looking to improve their existing services to their clients. I'd like to discuss the topic of proofreading. Most people only pay attention to obvious grammatical / spelling errors, overlooking many other blunders. Hopefully, this post will help you no matter if you're copywriting for a client, or for yourself - the end result will be a better, higher-converting sales copy.
3 THINGS TO LOOK FOR WHILE PROOFREADING:
- Proper formatting
- Misplaced sentences
- An opportunity to insert a powerful headline
Misplaced sentences are sentences that would make more sense or provide higher impact on the reader in another place. Perhaps you need to shift it up or down a paragraph, or cut it and paste it in an altogether separate section of the sales pitch. Look for opportunities to focus your reader on your point as much as possible.
An opportunity to insert a powerful headline arises when you have boring paragraphs after paragraphs of text. Just straight lines of sentences, one paragraph, then another, then another... it gets frustrating to read, and the reader is forced to skim. You don't want that; you want the reader to see everything that you've go to say. A good headline can serve as a nice break between two separate parts of a sales page.
Please feel free to discuss my tactics in this thread. Thanks for reading!
Best Regards,
vip-ip.