Copy Critique - Please Tell Me When You're Bored...

11 replies
Hi Guys,

Here is a story for biz-opps. Could you guys tell me where you get bored?

Thanks,

Coz.

Dear Wealth Seeker,

The following is a true story.

It started with a little known, but very powerful secret for making tremendous amounts of wealth on the Internet.

The man who discovered this powerful secret is named John. I'm sorry I can't give you his last name... he swore me to secrecy and besides... once word gets out about this... everybody's gonna want to track him down and thank him.

First things first. There are two interesting things you should know about John.

Interesting Fact #1: John has worked his tail off for the past five years building highly profitable websites.

Interesting Fact #2. These websites currently make John well over $500 on complete autopilot.

How Automated Can His Profits Be?
John Puts It To The Test...

John decides to take the year off to pursue his dream: diving the entire Great Barrier Reef in Australia.

Now... most 'normal' people such as ourselves would want to keep an eye on our income, right?

Not John.

In fact, he became absolutely indifferent to his business, and focused his efforts on spearfishing instead. He dove into the crystal clear waters every day, and partied like a rock star at the small island bars.

Now we fast forward
twelve months...

John is ready to come home in the Florida Keys.

He decides then and there... after a full 12 months abroad living his dream... that he will look at his earnings for the past year.

If there aren't any, he will start over.

After all, he hasn't touched anything in an entire year.

And so... without a moment's hesitation... John opens the laptop, accesses his accounts and notes his annual earnings.

As you already know, John was earning a pleasant $500 a day before leaving for Australia. And now... after an entire year of white sands, beautiful women, and more Aussie beer than he could handle... John is now earning...

An average of $677 a day!

At this precise moment John had what alcoholics refer to as a 'moment of clarity'. In this moment John discovered two powerful lessons:

Powerful lesson #1: Making money on auto-pilot is possible, and...

Powerful lesson #2: He knows how to do it.

Now... I hope you're beginning to understand my excitment. Despite the professional nature of this letter, I am indeed VERY excited about what I feel is the safest, surest path to making BOATLOADS of cash without working.

Back to our story. Perhaps John took this secret to his grave. Perhaps he stayed in Australia and decided to live out his days chasing beautiful long legged Australian women. Perhaps he would have married, settled down and wrote his memoirs from a tropical island in Thailand.

Perhaps he thought about it. But if he acted on it... then I wouldn't be writing this letter to you now, would I?

The truth is... John decided on NONE of them. He returned back to Key West and lived quietly for several years.

He played poker, went jet-skiing, laid out on the beach, went to several 'clothing optional' bars, and lived an otherwise quiet life.

But underneath the calm surface...

...there were terrible, violent waves of emotion going on inside John's soul, breaking to get free.

And if it wasn't for a strange, late-night phone call... well, John may never have found peace and you wouldn't be reading this letter.

This late-night phone call came from... me.

Allow me to introduce myself: My name is Mike Dunford. I'm sort of like an amateur 'private eye'. And until that life-changing phone call, I wanted to be an investigative journalist.

But enough about me. I'm here today to tell you about...

An Amateur Sleuth's
Startling Discovery...

One night the phone rang. It was an old friend of my father, who now lived in Florida. My father died in 2003, so it was nice to share stories with someone who knew him from 'back in the day'.

Towards the end of the phone call -- about four hours and a few beers later -- he told me about a secret, underground group of millionaires living on the Florida coast.

But these weren't your 'usual' millionaire types.

They didn't care about fame. They didn't care about power. And above all... they didn't want their names or their businesses revealed to the public.

Why? Because these millionaires were like experienced fisherman. They knew the best 'fishing holes' for making boatloads of cash in the shortest time. And if their fishing holes were discovered... well... they'd be up sh#t creek without a paddle...

Now at first I didn't believe him... until he told me he was one of them! (...and quickly proved it by revealing two simple money-making secrets I had NEVER heard of before!)

I was dying to find out more, but the old guy was pretty tired.

'Besides,' he said, 'You'd learn a lot more from my buddy anyways. Let me call him and see if he'll talk to you.'

Five minutes later he called back. He said...

'OK, he'll talk to you. Call (305) 985 - xxxx in exactly one hour from now. He is expecting your call.'

'And what should I call him?' I asked.

'You can call him John...'

That phone call changed my life in many ways.

John related his story about spending the year in Australia, and his return to Florida.

He told me about his business, which continued to dump cash into his bank account... on good days and bad... without him lifting a finger.

After taking a year off, John realized he had been doing it the hard way. So he went back to the drawing board, tore his system apart and put it together piece by piece until it worked perfectly.

Now, instead of doing the manual work himself, his system runs quietly in the background. In fact, John revealed that he used to be happy making over $670 a day, but now... with his new system in place he's making...

Over $4,000 A Day
On Autopilot!

John spends his days laying on the beach, eating delicious foods at his favorite restaurants, and basically doing whatever he feels like.

'This sounds great' I thought to myself. 'I wish I could live like that'.

John must have read my mind. Because he said...

'Mike, I'm thinking about releasing my system to the public... so anyone can make money from the Internet. Would you like to be my case study? If it works, I want you to write about your experience and share it with others. Can you do that for me?'

Whew. I couldn't believe my luck! Here was a VERY rich man who was willing to show me how to do the same!

My hand started sweating.

I gripped the phone
and said...

'John, if I can make a tenth as much as you do, I'll tell the world about it... heck, I'll even write a book about it!'

And so John became my mentor.

I was expecting it to be hard work, but it really wasn't. John had planned it all out and automated nearly everything.

I had never used a computer for anything besides email, but that didn't matter either. I just had to push a few buttons here and there and John's system did all the work for me.

I was nervous about keeping up. I thought John must be a genius, and... well... I never graduated from college.

Actually, I never went to college.

But John already did the thinking for me. He took something complicated and made it easy, like sending an email.

From that day on, my life changed dramatically.

Within my first week I had earned an incredible $567 and it took less than 45 minutes to set up.

Within the second week I made $789... then $1,034... then $1,537... and now... just a few months later... I'm making...

Close to $17,500 A Week!
#bored #copy #critique #story #unfurl
  • Profile picture of the author RentItNow
    "but first..."

    You have me all comfy ready to listen to a story and then you put in a commercial. Ack!
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    I have no agenda but to help those in the same situation. This I feel will pay the bills.
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    • Profile picture of the author cozandeffect
      Originally Posted by RentItNow View Post

      "but first..."

      You have me all comfy ready to listen to a story and then you put in a commercial. Ack!
      Good point... I'll remove the first paragraph and dive right into the story.
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  • Profile picture of the author travlinguy
    I stopped reading when good ole John came home and found he'd been making $677 a day. I didn't stop because it was boring. I stopped to go get my hip boots. The whole thing lacks credibility, big time.
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    • Profile picture of the author cozandeffect
      Originally Posted by travlinguy View Post

      I stopped reading when good ole John came home and found he'd been making $677 a day. I didn't stop because it was boring. I stopped to go get my hip boots. The whole thing lacks credibility, big time.
      Travlinguy, your critiques are always my favorite. How would you build credibility into this story (especially coming from a third-party perspective on John)?
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      • Profile picture of the author travlinguy
        Originally Posted by cozandeffect View Post

        Travlinguy, your critiques are always my favorite. How would you build credibility into this story (especially coming from a third-party perspective on John)?


        Overall, the piece is engaging. I came back and finished reading it. The problem I had initially was this guy is making $500 a day and just up and goes fishing for a year. No problem with that. But what kind of person completely neglects his business for a whole year and jeopardizes a six-figure income?

        Maybe someone who's already independently wealthy. Maybe someone with a screw loose... Hard to say but I thought it was pretty unbelievable. Then you say that he really didn't care because if the business fell apart he'd just build it back up.

        As hard as it is to get something like that going (I don't care what kind of special secrets you've got in your bag-o-tricks) no one is going to put their business at risk and not at least hire someone to maintain it.

        What's the solution? I don't know, exactly. But if you wrote that thing you obviously have the stuff to come up with something credible. Good luck!
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  • Profile picture of the author activetrader
    I stopped at "Interesting Fact #2. These websites currently make John well over $500 on complete autopilot."

    Over $500 WHAT? a day? a week? an hour? a month?
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    Me

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    • Profile picture of the author cozandeffect
      Originally Posted by activetrader View Post

      I stopped at "Interesting Fact #2. These websites currently make John well over $500 on complete autopilot."

      Over $500 WHAT? a day? a week? an hour? a month?
      GROAN... I can't believe I missed that. My father... the newspaper editor with 30 years experience... would be laughing his ass off at that.

      Cheers!
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  • Profile picture of the author maximus242
    Test that copy, honestly the only thing I would do is make it longer as you didnt mention the offer. I dont think that copy needs any changes, I would test it as it is. To be honest with you the only thing I want to know is where do I order? Seriously, shoot me the link to this product.

    This is great copy man, nice job!

    I wouldn't make any changes before testing first.

    You may want to add testis near your offer, you know Carltons one legged golfer ad right? This almost looks like a swipe of it. Anyways put your testimonials in the same spot. Overall great copy tho.

    If you want you can test a few things:

    Test lowering the claims. You can make smaller income claims and see how it goes, but test it, dont do it blindly. As it is now could also kick ass.

    Test sidebar testimonials.

    This is great copy! Nice job.
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    • Profile picture of the author cozandeffect
      Originally Posted by maximus242 View Post

      Test that copy, honestly the only thing I would do is make it longer as you didnt mention the offer. I dont think that copy needs any changes, I would test it as it is. To be honest with you the only thing I want to know is where do I order? Seriously, shoot me the link to this product.

      This is great copy man, nice job!

      I wouldn't make any changes before testing first.

      You may want to add testis near your offer, you know Carltons one legged golfer ad right? This almost looks like a swipe of it. Anyways put your testimonials in the same spot. Overall great copy tho.
      Thanks for the kind words - I don't expect them often in a critique

      I'll add some testimonials towards the bottom, along with a few bullets and an order button.

      By the way, I searched for the One Legged Golfer ad and found bits and pieces... but not the whole ad. Do you know where I could look at this? I'd never heard of it before, but am always on the lookout for good copy.

      Thanks,

      Coz
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  • Profile picture of the author maximus242
    Here you go OHP Direct - Golf Instructional - Golf School - Golf Training - Golf Teachers - Golf Tips - Lower Scores -

    Its not an exact swipe, just the I was lost, then I found the guru, now look at how my life has changed. Very carlton & halbert feel to it.
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