Trying to tie in something the average family can relate to with my marketing...target is auto insurance prospects...the average savings for the last 500 clients has come out to $413 each. Already considered using the total savings amount in the headline but I'm wondering if something like "Local Businessman Gives Up His Profit to Help to Feed Over 500 Families" too corny ? I'm thinking I can tie into the thought that the savings I'm providing can be used to pay their grocery bill for a month?
Or...I guess I'm asking what things people can relate this amount of cash to that is more "sticky" than $413 dollar bills. Any thoughts?