I'm looking for a copywriter who can write a great letter without the product. It makes sense the offer will sizzle more than if the letter was written first.
I've never done this before so what's a copywriter need for such a project? I know the problems the products will solve (one of the markets is in relationships) and have many of my competitor's sales letters that I've tested for conversions. I'm already successfully selling other people's courses.
Does it interest you more writing copy this way because you're not confined to a product already created? Surely it must be exhilarating to allow your creative mind the freedom to craft the ideal product. One warrior in another thread said "I know when I write some of my sales letters I end up thinking, 'Man I wish I would have put this in [insert product name] because it is one heck of a selling point.'"