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What do you know about "concealed order forms?"

by colmodwyer
1 replies
Hey all,

Is anyone familiar with results from mailings that have their order form concealed in an envelope with - "Do Not Open Until You've Read My Entire Report!" - printed on them?

I understand the logic behind this, but it seems to me the order form is the first thing that's going to be read if you do that ("do not push the red button"). However I have seen a handful of such promos.

Any experience on how these concealed OFs alter response?

Cheers,
Colm
#concealed order forms
  • Profile picture of the author Harlan
    Originally Posted by colmodwyer View Post

    Hey all,

    Is anyone familiar with results from mailings that have their order form concealed in an envelope with - "Do Not Open Until You've Read My Entire Report!" - printed on them?

    I understand the logic behind this, but it seems to me the order form is the first thing that's going to be read if you do that ("do not push the red button"). However I have seen a handful of such promos.

    Any experience on how these concealed OFs alter response?

    Cheers,
    Colm
    The language should be:

    Open only AFTER you have read my special report.

    And it works like a charm.
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    Harlan D. Kilstein Ed.D.
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