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Can you squeeze the crap outa my squeeze page?

by helicopterplt
17 replies
Hello Copywriting warriors,

I want to thank all of you for your tips and advice on getting started with my squeeze page...I tried to take everyone's advice into consideration ... and this is what I came up with Free Chiropractor's Exam Squeeze Page

Please take a look at it and let me know what you think...
I would Love your honest feedback because I really want to learn ...

Thanks everyone

Chad

PS The Form Is Not Active Yet
#crap #outa #page #squeeze
  • Profile picture of the author ewenmack
    Hi Chad,

    The copy looks good enough to test...just the design layout needs work.

    Here's what I'm thinking...if you can get everything on the page without scrolling down would be ideal.

    CPA Offer pages get tested probably more than any OTHER online element. They have the whole offer and sign up process all on a page that doesn't need to be scrolled down.

    Rather than me tell you how this is done, I would tell you to go to offervault.com. There you will find the biggest source of CPA Offers in one place.

    See the common things as to the size of the print, the size of the graphics, the placement of everything and the colors.

    You may have to cut out some of the words to fit in...that's o.k.

    Once you have enough traffic going to the page, then you can start testing different headlines and a shorter sign up page.

    Use Google Optimizer for the testing.

    All the best,
    Ewen
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    • Profile picture of the author helicopterplt
      Originally Posted by ewenmack View Post

      Hi Chad,

      The copy looks good enough to test...just the design layout needs work.

      Here's what I'm thinking...if you can get everything on the page without scrolling down would be ideal.

      CPA Offer pages get tested probably more than any OTHER online element. They have the whole offer and sign up process all on a page that doesn't need to be scrolled down.

      Rather than me tell you how this is done, I would tell you to go to offervault.com. There you will find the biggest source of CPA Offers in one place.

      See the common things as to the size of the print, the size of the graphics, the placement of everything and the colors.

      You may have to cut out some of the words to fit in...that's o.k.

      Once you have enough traffic going to the page, then you can start testing different headlines and a shorter sign up page.

      Use Google Optimizer for the testing.

      All the best,
      Ewen
      Ewen,

      I was hoping you were poking around here tonight

      Thanks for reviewing the site ...and I appreciate the advice ..Ill head over there and look at some of those cpa offers and see if i cant figure out how to get everything about the fold ...

      Thanks for your review

      Sincerely,
      Chad
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      • Profile picture of the author RickDuris
        Ok, you have several problems.

        Offering a free exam is not irresistable. And whoever this was written for, will be mad. Because if you do get leads, the prospects won't show up.

        Let me tell you how I know.

        I have been for the last three weeks going to the Orange County Fair. At least three times a week. Of the 150 vendors, three are chiropractors.

        One of the chiropractors, basically charged me $20 for becoming a lead! He said "We charge because if people get a free exam, they don't show up. The $20 shows their commitment and sincerity."

        I paid, just to see what would happen. So far? Nothing. No call. No follow-up.

        Now I can tell you that's the rule with untargeted "OC Fair" foot traffic. It may be different if someone is responding to PPC or targeted traffic but I kinda doubt it UNLESS there is immediate follow-up and a human connection and booking the appointment asap.

        Also, all chiropractors I know always use x-rays for the initial exam. It increases credibility and from a liability perspective they know what's happening.

        And the previous comments about the design are also applicable.

        - Rick Duris
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        • Profile picture of the author helicopterplt
          Originally Posted by RickDuris View Post

          Ok, you have several problems.

          Offering a free exam is not irresistable. And whoever this was written for, will be mad. Because if you do get leads, the prospects won't show up.

          Let me tell you how I know.

          I have been for the last three weeks going to the Orange County Fair. At least three times a week. Of the 150 vendors, three are chiropractors.

          One of the chiropractors, basically charged me $20 for becoming a lead! He said "We charge because if people get a free exam, they don't show up. The $20 shows their commitment and sincerity."

          I paid, just to see what would happen. So far? Nothing. No call. No follow-up.

          Now I can tell you that's the rule with untargeted "OC Fair" foot traffic. It may be different if someone is responding to PPC or targeted traffic but I kinda doubt it UNLESS there is immediate follow-up and a human connection and booking the appointment asap.

          Also, all chiropractors I know always use x-rays for the initial exam. It increases credibility and from a liability perspective they know what's happening.

          And the previous comments about the design are also applicable.

          - Rick Duris
          Hey Mr. Duris,

          Thanks for your review ...I understand exactly what you are saying.. I hope them not showing up can be avoided...

          My plans were to use targeted, regional ppc traffic...My hope is that they are searching for a way out of pain and the free exam gives them an easy way to start the process...and I did plan to contact them via phone shortly after to set up an appointment.

          I know its not an "irresistible sale" ....wish I had something more compelling but ...??? i got nothing i guess ...

          I'm open to suggestions ....thanks again for the review

          Chad
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          Attention Drop Shippers and DSD Members - New Tool Saves You Tons of Time, Eliminates Headaches and Allows You to Make More Sales In Less Time, Putting More Cash In Your Pocket.
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          • Profile picture of the author ewenmack
            Chad,

            Another 2 things you can test out is...

            1 having the phone number in the Adwords ad

            2 doing away with the sign up form on the sqeeze page and have just the phone number.

            Help them out while they are in pain and in their highest state of 'WANT'.

            It fits in with the ideal client and the premise of your ad/squeeze page.

            All the best,
            Ewen
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          • Profile picture of the author RickDuris
            Originally Posted by helicopterplt View Post

            Hey Mr. Duris,

            Thanks for your review ...I understand exactly what you are saying.. I hope them not showing up can be avoided...

            My plans were to use targeted, regional ppc traffic...My hope is that they are searching for a way out of pain and the free exam gives them an easy way to start the process...and I did plan to contact them via phone shortly after to set up an appointment.

            I know its not an "irresistible sale" ....wish I had something more compelling but ...??? i got nothing i guess ...

            I'm open to suggestions ....thanks again for the review

            Chad
            Chad, are you doing this for yourself, as a chiropractor? Or are you helping one? Or are you generating leads for anyone to buy in your area?

            - Rick Duris
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  • Profile picture of the author The Copy Nazi
    Banned
    Have a look at the "floating" opt-in forms from (no affiliation) Email Marketing | Direct Email Marketing | Email Marketing Software - they "follow" you as you scroll down the page. There's one on my site below. $20 a month. Stick the code in your "head" section before the "body".
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  • Profile picture of the author EaglePiServ
    And there's horrible mis-spelling(s) right in the title and in the bullet copy. Fonts are different.
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    • Profile picture of the author Vogin
      The second squeeze is better in the form of capturing the lead - If I subscribe anywhere, I prefer only name/email, others repel me in 95%.

      You might also want to consider shorter lines in the body, say change "Get Relief Without Taking Drowsy Muscle Relaxors" to "Feel Better Without Medications or something like that.

      Also, well taken point are those spelling mistakes, like "schedual" => schedule? or "Releives" => relieves ...
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  • Profile picture of the author FuNwiThChRiS
    Chad, I'd recommend making the "FREE EXAM" stand out. It took me awhile to find the benefit because I was ignoring the form until I read the copy/ad first...

    that's just my $0.02, anyone else agree?
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    • Profile picture of the author Talkreal
      Originally Posted by FuNwiThChRiS View Post

      Chad, I'd recommend making the "FREE EXAM" stand out. It took me awhile to find the benefit because I was ignoring the form until I read the copy/ad first...

      that's just my $0.02, anyone else agree?
      Yes, I agree, it should be at the top and bolder. I nearly overlooked it in its present position, and that's the selling point.
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  • Profile picture of the author cpace32
    My suggestion, from purely a design perspective:

    The content box is too narrow, and should be wider. Bear in mind that 1024x768 is no longer the average screen resolution. You can safely shoot for a 800-900 px wide content box.
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    • Profile picture of the author Lance K
      "Increase Your Recovery Time" seems like an anti-benefit to me.
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