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Advice on BTB market please

by ewenmack
10 replies
Any ideas, leads as to which sectors in the BTB market
are ripe for picking for a copywriter?

Reasons?

Thanks in advance guys and gals.

All the best,
Ewen
#advice #btb #market
  • Profile picture of the author FuNwiThChRiS
    Try to consider verticals that have not yet fully embraced the power of the digital world. Think about old-school industries that could benefit from web leads and online orders. Hope this helps!

    Chris
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    Work hard, live a happy life, cherish your family and friends. Be thankful for every day.

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    • Profile picture of the author ewenmack
      Originally Posted by FuNwiThChRiS View Post

      Try to consider verticals that have not yet fully embraced the power of the digital world. Think about old-school industries that could benefit from web leads and online orders. Hope this helps!

      Chris
      Thanks Chris, I'm just interested in transforming their existing advertising.

      All the best,
      Ewen
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  • Profile picture of the author Alex Cohen
    Originally Posted by ewenmack View Post

    Any ideas, leads as to which sectors in the BTB market
    are ripe for picking for a copywriter?

    Reasons?

    Thanks in advance guys and gals.

    All the best,
    Ewen
    Ewen,

    Even though Yellow Pages advertising is down, many businesses still put ads there. You could look for lousy ads, contact the business owners, and offer to write them a great ad.

    Alex
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    • Profile picture of the author Hugh Thyer
      I'm working with a fairly small business who sell to large corporates. There's plenty of small businesses wanting to work with big companies.

      Bob Bly has a great B2B ebook which I bought and recommend.
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      Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com
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      • Profile picture of the author ewenmack
        Originally Posted by Hugh Thyer View Post

        I'm working with a fairly small business who sell to large corporates. There's plenty of small businesses wanting to work with big companies.

        Bob Bly has a great B2B ebook which I bought and recommend.
        Thanks Hugh.

        How is your client getting his/her foot in the door?

        How many stages to get the sale?

        Yeah I have been poking around at Bob Bly's website over the last 2 days...
        He is a prolific writer!

        All the best,
        Ewen
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        • Profile picture of the author RickDuris
          Look for ambitious, hyper-competitive businesses that already do advertising that are at least $1m in size. - Rick Duris
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          • Profile picture of the author ewenmack
            Originally Posted by RickDuris View Post

            Look for ambitious, hyper-competitive businesses that already do advertising that are at least $1m in size. - Rick Duris
            Thanks Rick, you have narrowed it down greatly for me.

            All the best,
            Ewen
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          • Profile picture of the author roy chambers
            hey, that was good, any in mind?
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            • Profile picture of the author RickDuris
              Originally Posted by roy chambers View Post

              hey, that was good, any in mind?
              I'd go after service type businesses.

              IT Services
              Staff/Temp Services
              Large Recruiting Agencies
              Printing Services
              Event planning
              Business Consulting
              Manufacturing services like heat treating
              Insurance

              - Rick Duris
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    • Profile picture of the author ewenmack
      Originally Posted by Alex Cohen View Post

      Ewen,

      Even though Yellow Pages advertising is down, many businesses still put ads there. You could look for lousy ads, contact the business owners, and offer to write them a great ad.

      Alex

      Thanks Alex, they certainly have been on my radar.

      All the best,
      Ewen
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