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The Tone Of Voice In Copy

by Rezbi
10 replies
I've written a new post on my blog which some - maybe all - of you will find a little unusual.

It's actually an article written by someone nearly a century ago.

Go take a look and let me know what you think:

http://directanddigitalmarketing.com...voice-in-copy/
#copy #tone #voice
  • Profile picture of the author Ross Bowring
    Rezbi... I really enjoyed that article. Helluva lot to ponder and put into practice :-)

    --- Ross
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  • Profile picture of the author marciayudkin
    Rezbi,

    Superb article! Can you please tell us the source?

    Thanks,
    Marcia Yudkin
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    Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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    • Profile picture of the author Rezbi
      Originally Posted by marciayudkin View Post

      Rezbi,

      Superb article! Can you please tell us the source?

      Thanks,
      Marcia Yudkin
      Marcia,

      I have a few old books I bought off ebay some time back.

      I tend to collect these things. And the older the better as I know it's less likely others will have them.

      I have some stuff from the 1800s.

      Edit: The source of this article is 'Advertising and selling fortnightly' from the 1920s.
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  • Profile picture of the author FiveMe
    Originally Posted by Rezbi View Post

    I've written a new post on my blog which some - maybe all - of you will find a little unusual.

    It's actually an article written by someone nearly a century ago.

    Go take a look and let me know what you think:

    The Tone Of Voice In Copy | The Marketing Sleuth
    You have a cool blog but the opt in is a bit excessive.. Every page? It pops up, that my friend is freaking annoying!
    Signature

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    • Profile picture of the author Rezbi
      Originally Posted by FiveMe View Post

      You have a cool blog but the opt in is a bit excessive.. Every page? It pops up, that my friend is freaking annoying!
      Thanks. I've taken it off.
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      • Profile picture of the author straygoat
        Interesting piece...I was taught a lot of this when I started training as a technical author, but when I work on user documentation, I don't really have to use it.

        And yet I use it all the time when I am copywriting, even though it was never mentioned in the copywriting stuff I studied. I guess it pays to try and study all writing disciplines to some extent.
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  • Profile picture of the author Warren.Richards
    Hey Rezbi,

    An Enlightening article that was. Great to have some olied in your bag. An adage said "OLD IS GOLD"
    Now its been proven for 100 +times and still people make the same old mistake.

    Thanks for alerting me from making those mistakes in my copy

    Regards
    Warren.
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    Email CopywriTer
    FREE HIRE For 2 WEEKS
     See The Monies Roll In

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  • Profile picture of the author Raydal
    Great find Rezbi. And I 'm a lover of the oldies as well.
    Somehow they have more "value density". Sometimes
    tough to read the language but you do get gold from
    the earlier writers.

    Back then there were less people who were just
    writing to say something rather than because they had
    something to say.

    The subject of the article is a VERY OLD art as a great illustration
    is found in the Bible, Genesis 11 - the building of the Tower
    of Babel. The author uses a lot of "b" words to emphasize the
    'babbling' of the confused languages.

    But the alliterations is hidden in the translation from the
    original Hebrew. The Hebrew writer would however get
    the play on words and sounds used by the author.

    Nothing new under the sun?

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author Kevin Rogers
      Great post, Rezbi. Thanks.

      Good lesson and a fun look back to a simpler time when farmers made up a large share of the market. Are there any family farms left in the free world?

      Kevin
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      • Profile picture of the author PaulMartinezCopywriting
        Great stuff. I'm always amazed at how much work goes into "simple" writing.

        And I'm equally amazed that most copywriting courses never talk about the skill of writing. Instead, they focus on formulas--which is useful, but only to a certain point. What separates the great copywriters from the rest of us (among many other things) create a tone that resonates with their target market.

        That's probably the most powerful way to form an instant connection with a prospect. If they feel understood, they're more likely to keep reading. And if they keep reading, they're more likely to buy.

        The ability to write in the voice of a character is a big hole in the average copywriter's game. I learned how to do it in the fiction writing workshops I took. Acting classes help too.

        But more than anything, simply getting out and listening to people talk is key. I used to spend hours on Boston Common people watching (and listening). Public transportation is another great way to train you writer's "ear".
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