iphone 4 sales pages...

Well, on the bright side, there seemed to be feeble attempt at infusing instant gratification into the copy

It can be a little less obvious though.

Ed

Apparently Apple is not using copy to sell they sold out crazy during pre-launch....the content here is probably to fill the page - so to speak and must have been done by someone who got hammered in a bar, lost his phone and then went back to write without the prototype

Just like wcmylife said, it was all about the prelaunch, and because apple has got the brand so right, on the copy it could say phone may not work, but i doubt it will stop people buying

Hi
The iPhone (pronounced /ˈaɪ.foʊn/ EYE-fone) is a line of Internet and multimedia-enabled smartphones designed and marketed by Apple Inc. The first iPhone was introduced on January 9, 2007.An iPhone functions as a camera phone, including text messaging and visual voicemail, a portable media player, and an Internet client, with e-mail. Third-party applications are available from the App Store, which launched in mid-2008 and now has well over 200,000"apps" approved by Apple. These apps have diverse functionalities, including games, reference, GPS navigation, social networking, and advertising for television shows, films, and celebrities.
__________________________________________________ __________________________________________________ ________________________________




Earn an Extra $1000 to $1200 per month doing Part Time Data Entry Jobs! Work from home data entry jobs to post simple data submissions on Internet. Make $1 per entry. Easy form filling, data entry and ad posting jobs. No selling, No phone calls, No Marketing. No Investment. Bi-weekly payments. Full Training Provided.Pls visit: Data-Entry

All brand, that's what people want. Apple is happy

I think you're missing something. Apple starts their marketing with human factors, getting the computer out of the way.

It's the exact reverse of the 1950s era, build it -- in a executive filled, in-bred, me-too, customer free vacuum -- then hammer the market with the ads that tell you it's not a bug -- it's a feature!!

Touch screen phones we not only possible before the iPhone, they were already out. Apple goes back to classic marketing by trying to rediscover what customers want, when competitors are too busy telling the market what they should want.

The industry is selling smart phones/swiss army knives. Apple made phones smarter about humans.

Downside is Apple can't get away with "Well, just don't hold it that way ..then" when something like antennagate happens.

Finally, when you do see an Apple ad that seems skimpy on the copy, it's more like the letters you get from gurus selling to their house list. You know the ones where it looks like they slapped something together in a couple of minutes? They can get away with things you can't -- because they are building on what went before.

I have gone over this before. Apple does advertorial, in depth, long copy. Even for their modern products. People prefer not to notice this, and that is is a fatal flaw in analyzing Apple.

Microsoft knows everything about the cool side of Apple marketing. They just don't know how building products is the major part of what makes the marketing work.

Microsoft copies, badly. Apple steals, brilliantly.

Microsoft constructs products. Apple designs products.

If the people competing with Apple understood much of anything about Apple marketing, you wouldn't even know there ever was a company named Apple, but for history books.

They can just put an image of the iphone4 there without any text, and it'll still sell out :-)

The early buyers that give Apple products a boost are not the full market. They're just the only thing anyone pays the slightest attention to.