"Fish so healthy you'll live forever."
"This bread is so amazing that
people have been known to pass out from the sheer
wonderfulness of it."
Is this kosher (so to speak)?
Does it get by because we can assume no one in their right minds would believe such claims?
And apart from the legal issue, do you feel this approach can work even if you're not cultivating a jokey image, overall, for your business? What I mean is, I can see how this would fit for a business that used this kind of tone consistently to promote itself. Do you think it can work outside that context as well?
Just raising some issues. I am not sure what to think about this.