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Email Subject Lengths -- Guidelines?

by Dan Axelrod
4 replies
Hey guys,

Is there a "sweet spot" for email subject lengths? What's the number of characters (including spaces) that get the best open rates? Thanks.

--Dan
#email #guidelines #lengths #subject
  • Profile picture of the author Rezbi
    Originally Posted by Dan Axelrod View Post

    Hey guys,

    Is there a "sweet spot" for email subject lengths? What's the number of characters (including spaces) that get the best open rates? Thanks.

    --Dan
    Lawrence Bernstein has a whole book full of them. It costs $97.

    http://www.infomarketingblog.com/made-you-look/

    That's not an affiliate link.

    Edit: There's something even better here http://www.warriorforum.com/main-int...wipe-file.html
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  • Profile picture of the author markament
    On my email program, I see about 45 characters. I tend to stick to around that.
    Signature
    http://www.raworganicmaca.info
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  • Profile picture of the author Rezbi
    I just realised I answered the wrong question.

    My subject lines tend to vary. It all depends on what it says.

    But I find the shorter ones which say more get opened more.
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  • Profile picture of the author Jay White
    Alex Mandossian told me to stick to around 25 characters if you can swing it.
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    Copywriters! Want to Get More Clients and Make More Money? FREE Webinar: www.GetCopywritingClients.com
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